Testing the Moderation Effect of Hotel Ambience on the Relationships Among Social Comparison, Affect, Satisfaction, and Behavioral Intentions

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dc.contributor.authorJani, Dev
dc.contributor.authorHan, Heesup
dc.date.accessioned2016-06-07T10:17:21Z
dc.date.available2016-06-07T10:17:21Z
dc.date.issued2014
dc.descriptionFull text can be accessed at http://www.tandfonline.com/doi/abs/10.1080/10548408.2014.888967en_US
dc.description.abstractThis study incorporated the social service environment in the hotel guest affect-satisfaction-behavioral intention model in order to elucidate the effect of social comparison on consumption-based affect by factoring in the moderation effect of hotel ambience on relationships. Structural equation modeling of survey data from hotel guests revealed that social comparison significantly influences hotel guests' affect, and that affect has a critical role in inducing satisfaction and behavioral intentions. Hotel ambience moderates the model's relationships - high ambience strengthens the relationships more so than low ambience. Results affirm the inclusion of social environments in predicting hotel guest experiences and shed light on managerial implications for bettering service provision.en_US
dc.identifier.citationJani, D. and Han, H., 2014. Testing the moderation effect of hotel ambience on the relationships among social comparison, affect, satisfaction, and behavioral intentions. Journal of Travel & Tourism Marketing, 31(6), pp.731-746.en_US
dc.identifier.doi10.1080/10548408.2014.888967
dc.identifier.urihttp://hdl.handle.net/20.500.11810/2407
dc.language.isoenen_US
dc.subjectSocial comparisonen_US
dc.subjectHotel ambienceen_US
dc.subjectAffecten_US
dc.subjectBehavioral intentionsen_US
dc.titleTesting the Moderation Effect of Hotel Ambience on the Relationships Among Social Comparison, Affect, Satisfaction, and Behavioral Intentionsen_US
dc.typeJournal Articleen_US
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