Testing the Moderation Effect of Hotel Ambience on the Relationships Among Social Comparison, Affect, Satisfaction, and Behavioral Intentions
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Date
2014
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Abstract
This study incorporated the social service environment in the hotel guest affect-satisfaction-behavioral intention model in order to elucidate the effect of social comparison on consumption-based affect by factoring in the moderation effect of hotel ambience on relationships. Structural equation modeling of survey data from hotel guests revealed that social comparison significantly influences hotel guests' affect, and that affect has a critical role in inducing satisfaction and behavioral intentions. Hotel ambience moderates the model's relationships - high ambience strengthens the relationships more so than low ambience. Results affirm the inclusion of social environments in predicting hotel guest experiences and shed light on managerial implications for bettering service provision.
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Full text can be accessed at
http://www.tandfonline.com/doi/abs/10.1080/10548408.2014.888967
Keywords
Social comparison, Hotel ambience, Affect, Behavioral intentions
Citation
Jani, D. and Han, H., 2014. Testing the moderation effect of hotel ambience on the relationships among social comparison, affect, satisfaction, and behavioral intentions. Journal of Travel & Tourism Marketing, 31(6), pp.731-746.