E-Commerce Trend in Developing Countries: A Case Study of Tanzania
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Date
2015
Journal Title
Journal ISSN
Volume Title
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Abstract
As the World Wide Web (www) has grown so is the number
of eCommerce merchants has also grown. As there are some
very well-known and high profile eCommerce success stories
so are many, many failures. The Internet has become an
important channel for business success, and as such it is
becoming the channel for communications and transactions.
This has led to growth in eCommerce; and as this has grown
so has the concerns about security. Often said security and
trust are main reasons for consumers not purchasing from
internet. Unlike traditional commerce absence of physical
clues and physical interaction in the online environment make
it more difficulties to establish trust with the consumers.
Hence it more important for online venders to learn how to
manage customer‟s trust in eCommerce. Although creating a
customer‟s trust on online is a challenge for most eCommerce
companies. This paper presents the results of the initial work
of the study on A Novel framework for Assuring Secure
eCommerce Transactions in developing countries with
Tanzania as a case study.
Description
Keywords
ECommerce, Trend, ECommerce trend, Tanzanian eCommerce trend
Citation
Mlelwa, K.L., Chachage, B. and Zaipuna, Y.O., 2015. E-Commerce Trend in Developing Countries: A Case Study of Tanzania. International Journal of Computer Applications, 125(1).