Applications of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania, International Journal of Education and Development using Information and Communication Technology (IJEDICT), 17 (2), 37-54

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dc.contributor.authorMasele, Juma James
dc.contributor.authorRwehikiza, David Peter
dc.date.accessioned2021-05-01T11:20:12Z
dc.date.available2021-05-01T11:20:12Z
dc.date.issued2021-04-30
dc.descriptionhttp://ijedict.dec.uwi.edu/viewissue.phpen_US
dc.description.abstractThis study investigated applications of social media in promotion activities among Higher Learning Institutions (HLIs) in Tanzania. Guided by a phenomenological philosophy, a multi-case study was conducted with four HLIs ranging from public to private offering institutions. The findings revealed that there is still a limited use of social media among the selected HLIs where dominance of traditional media over social media was observed. It was revealed that HLIs social media usage included posting information about college life, upcoming and past events, and publishing new programmes. The social media effectiveness included wider reach, receiving questions, feedback, increasing visibility, turnout of people during events and responses to different posts made. Challenges observed included management, infrastructure, and ability to accommodate the negative impacts. The study urges universities to actively incorporate social media platforms in the traditional marketing platforms to improve the effectiveness of their promotions. Provision of financial and managerial resources is important for ensuring that all units at the universities are active and collaborative in social media use.en_US
dc.identifier.citationMasele, J.J. & Rwehikiza, D.P. (2021). Applications of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania, International Journal of Education and Development using Information and Communication Technology (IJEDICT), 17 (2), 37-54en_US
dc.identifier.issn1814-0556
dc.identifier.urihttp://hdl.handle.net/20.500.11810/5727
dc.language.isoenen_US
dc.publisherOpen Campus, The University of the West Indies, West Indiesen_US
dc.subjectSocial Media; Promotion; Promotion Activities; Higher learning Institutions; Tanzaniaen_US
dc.titleApplications of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania, International Journal of Education and Development using Information and Communication Technology (IJEDICT), 17 (2), 37-54en_US
dc.typeJournal Articleen_US
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