Twiga Hosting Ltd-Providing Affordable Information and Communication Technologies Services to Small and Medium Enterprises

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dc.contributor.authorMasele, Juma J.
dc.date.accessioned2016-09-24T15:42:32Z
dc.date.available2016-09-24T15:42:32Z
dc.date.issued2011
dc.descriptionFull text can be accessed at http://www.emeraldinsight.com/doi/abs/10.1108/20450621111197163en_US
dc.description.abstractTitle – Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises. Subject area – The case describes the launch of Twiga Hosting Ltd, a company providing information and communication technology (ICT) services to the underserved small and medium enterprise (SME) sector in Tanzania and in a many countries in Africa. Study level/applicability – This case targets a range of audience from undergraduate students taking both Bachelor of Commerce and those taking Bachelor of Business Administration; and Postgraduate students taking business‐related courses. Nonetheless, the case may be used by all other learners of advanced studies in entrepreneurship and innovation management. Case overview – The case addresses a number of issues including: Issues to be considered when starting an ICT enterprise. Strategic management. Business revenue models. Expected learning outcomes – To impart/inculcate entrepreneurial insights in ICT and related areas. To make learners aware of the business growth opportunities in ICT ventures. The success factors for fruitful ICT ventures. To enable learners to identify challenges facing entrepreneurs in ICT ventures and the ways to overcome them. Supplementary materials – Teaching notes.en_US
dc.identifier.citationMasele, J.J., 2011. Twiga Hosting Ltd-providing affordable information and communication technologies services to small and medium enterprises. Emerald Emerging Markets Case Studies, 1(4), pp.1-16.en_US
dc.identifier.doi10.1108/20450621111197163
dc.identifier.urihttp://hdl.handle.net/20.500.11810/4272
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Limiteden_US
dc.subjectSmall to medium‐sized enterprisesen_US
dc.subjectInformation technologyen_US
dc.subjectCommunication technologiesen_US
dc.titleTwiga Hosting Ltd-Providing Affordable Information and Communication Technologies Services to Small and Medium Enterprisesen_US
dc.typeJournal Article, Peer Revieweden_US
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