The Practice of Sustainability Entrepreneurial Approach in Kenya’s Flower Industry

dc.contributor.authorKidere, Flaura
dc.contributor.authorElly, Tumsifu
dc.date.accessioned2021-05-15T09:44:00Z
dc.date.available2021-05-15T09:44:00Z
dc.date.issued2018
dc.description.abstractThe sustainability entrepreneurship approach (SEA) has been described in different ways by different scholars’ in spite of being anchored on the sustainable development tenets that emphasize on the need to sustain the planet, profits, and people for use by future generations. Still, different SEA studies reveal that the practice of SEA differs from one setting to another although most studies focus on the environmental practice of developed countries’ setting. This situation is linked to the saturation of studies from developed countries. Therefore, there seem to be no adequate information regarding the practice of SEA from a developing country’s view. Besides, the distinct nature of socioeconomic development across continents is likely to dictate the way SEA is practiced in different settings. For that reason, there is need to enhance understanding regarding sustainability practice from a developing countries perspective. Subsequently, this paper explored the practice of SEA in Kenya’s flower industry using qualitative approach. Hence, in- depth interview and observation methods were used to collect data from six heterogeneous cases, while content thematic analysis was used for data analysis. The results showed that although firms in this study were committed towards the development of environment, economy and society, the nature of practice and investment on SEA seem to have differed from firm to firm. The findings further revealed that the practice of SEA in this setting was predominantly characterised by activities that enhanced industrial relations, community support programs, development of social amenities and infrastructure as well as environmental management strategies. The paper concludes that SEA practice is influenced by the social, environmental and economic needs of a specific business setting, hence anchor alongside sustainability tenets. In order to enhance equitable contribution towards SEA, the paper proposes the development of domesticated sustainability policy and measures so as to make the practice of SEA mandatory and meaningful. The paper recommends a comparative study on SEA practice in a multi sectoral setting.en_US
dc.identifier.citationKidere, F and Elly, T. (2018). The Practice of Sustainability Entrepreneurial Approach in Kenya’s Flower Industry. European Journal of Business and Management. Vol.10, No.26-en_US
dc.identifier.issn2222-2839
dc.identifier.urihttp://hdl.handle.net/20.500.11810/5754
dc.publisherEuropean Journal of Business and Managementen_US
dc.subject: Sustainability, sustainability entrepreneurship approach, Sustainability practiceen_US
dc.titleThe Practice of Sustainability Entrepreneurial Approach in Kenya’s Flower Industryen_US
dc.typeJournal Article, Peer Revieweden_US
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Flaura paper.pdf
Size:
238.39 KB
Format:
Adobe Portable Document Format
Description:
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: