Pre-trip vs. post-trip destination image variations: A case of inbound tourists to Tanzania

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dc.contributor.authorJani, Dev
dc.contributor.authorNguni, Winnie
dc.date.accessioned2016-11-10T07:26:04Z
dc.date.available2016-11-10T07:26:04Z
dc.date.issued2016-03-30
dc.description.abstractDespite the conceptual indications of destination image to vary with factors like travel status and tourist behaviour, there are few studies that have empirically researched the variations in destination image particularly in emerging destinations like those in Africa. Th is study aimed at testing the variation of pre- and post trip destination image held by inbound travellers to Tanzania. Four hypotheses were defi ned to test variation of destination image with travel status, destination familiarity, planning horizon, and sources of travel information. Data were collected from departing inbound tourists at major international airports using a self-administered questionnaire. Data from 294 dully fi lled questionnaires were subjected to descriptive tests, t-tests and ANOVA tests. Th e hypotheses testing the variation between pre and post destination image, visitation status, and planning horizon were partly rejected. The results indicate the post-trip destination image to be more favourable compared to the pre-trip image for some attributes. Diff erences in image were noted to vary between fi rst time and repeat visitors, particularly those related to adventure, natural attractions, and the easiness in intradestination travel. Generally, as the planning horizon increases the destination image becomes more favourable. Th e variation of destination image with sources of travel information was not upheld by the results. The results provide insights into destination marketing and destination experience management to tourism stakeholders.en_US
dc.identifier.citationJan, D. & Nguni, W. (2016), Pre-trip vs. post-trip destination image variations: A case of inbound tourists to Tanzania, Journal of Tourism, Vol. 64/ No. 1/ 2016/ 27 - 40en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11810/4460
dc.language.isoenen_US
dc.publisherJournal of Tourismen_US
dc.subjectdestination image;en_US
dc.subjectpre-travelen_US
dc.subjectpost-travelen_US
dc.subjecttouristsen_US
dc.subjectTanzaniaen_US
dc.titlePre-trip vs. post-trip destination image variations: A case of inbound tourists to Tanzaniaen_US
dc.typeJournal Article, Peer Revieweden_US
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