Sustaining green eBusiness adoption among small and medium tour operators in Tanzania

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dc.contributor.authorMasele, Juma James
dc.date.accessioned2021-04-12T19:29:41Z
dc.date.available2021-04-12T19:29:41Z
dc.date.issued2020
dc.description.abstractLiterature into the economic, social and environmental potentials of eBusiness has grown rapidly; however, research into the application of green eBusiness, including how small and medium tourism enterprises (SMTEs) can sustainably adopt it, remains in its infancy. The unanswered question that this chapter seeks to address is, “What practices are being carried out to make green eBusiness Adoption Sustainable among SMTEs in Tanzania?” A qualitative technique was employed in selected cases in Kilimanjaro, Arusha, Dar es Salaam and Zanzibar. The three specific objectives were to assess the extent to which firms have restructured ICT use in the achievement of ecological goals; the extent firms are economising ecology by placing value on green eBusiness practices; and the extent of integration of environmental policy goals and regulations in other policy areas and regulations. The study conceptualised that since economic concerns often come before environmental ones, a message for going green with ICT should emphasise economic gains first, in a bid to realise environmental gains in the adoption process. In addition, there is a need to integrate policy and interventions that underscore firms’ capabilities using both green eBusiness and environmental protection.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11810/5587
dc.language.isoenen_US
dc.publisherCambridge Scholars Publishingen_US
dc.relation.ispartofseriesSustainable Tourism Development in Tanzania, Chapter Ten;205-228
dc.subjectSustaining green eBusiness; green eBusiness adoption; Sustainable Tourism; Sustainable Tourism Development; Tanzaniaen_US
dc.titleSustaining green eBusiness adoption among small and medium tour operators in Tanzaniaen_US
dc.typeBook chapteren_US
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