Sustaining green eBusiness adoption among small and medium tour operators in Tanzania
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Date
2020
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Cambridge Scholars Publishing
Abstract
Literature into the economic, social and environmental potentials of
eBusiness has grown rapidly; however, research into the application of
green eBusiness, including how small and medium tourism enterprises
(SMTEs) can sustainably adopt it, remains in its infancy. The unanswered
question that this chapter seeks to address is, “What practices are being
carried out to make green eBusiness Adoption Sustainable among SMTEs
in Tanzania?” A qualitative technique was employed in selected cases in
Kilimanjaro, Arusha, Dar es Salaam and Zanzibar. The three specific
objectives were to assess the extent to which firms have restructured ICT
use in the achievement of ecological goals; the extent firms are
economising ecology by placing value on green eBusiness practices; and
the extent of integration of environmental policy goals and regulations in
other policy areas and regulations. The study conceptualised that since
economic concerns often come before environmental ones, a message for
going green with ICT should emphasise economic gains first, in a bid to
realise environmental gains in the adoption process. In addition, there is a
need to integrate policy and interventions that underscore firms’
capabilities using both green eBusiness and environmental protection.
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Keywords
Sustaining green eBusiness; green eBusiness adoption; Sustainable Tourism; Sustainable Tourism Development; Tanzania