Influence of deprivation and interest curiosity on tourists’ Internet search behaviour
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Date
2016
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Taylor and Francis
Abstract
This study aims at examining the influence of interest and deprivation
curiosity on tourists’ Internet information search behaviour. Empirical
survey data (n = 360) for the study were collected during August 2010 in
Busan, Korea, targeting tourists’ curiosity, Internet channel used, and type of
information searched through the Internet. The collected data were analysed
through t-tests and regression analyses. Results indicate that women are
more in need of deprivation curiosity than men, and interest curiosity
decreases as age increases. Interest curiosity is effective in explaining
more on the use of different Internet channels. Interest and deprivation
curiosity are valid, on top of demographic variables, in explaining the level
of information search on different types of travel information. Findings avail
several marketing implications to Internet destination marketers.
Description
Keywords
Tourist, Information search
Citation
Dev Jani