Management and Marketing of Information Services in Africa

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dc.contributor.authorNawe, Julita
dc.date.accessioned2016-10-07T10:25:14Z
dc.date.available2016-10-07T10:25:14Z
dc.date.issued1993
dc.descriptionFull text can be accessed at http://idv.sagepub.com/content/9/1-2/52.shorten_US
dc.description.abstractStresses the need for library and information professionals to adopt a pro-active approach in marketing their services in the context of basic marketing principles, in order to achieve the ultimate aim of serving both actual and potential users of such services, with special reference to sub-Saharan Africa.en_US
dc.identifier.citationNawe, J., 1993. Management and marketing of information services in Africa. Information development, 9(1-2), pp.52-57.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11810/4441
dc.language.isoenen_US
dc.publisherSAGE Publicationsen_US
dc.titleManagement and Marketing of Information Services in Africaen_US
dc.typeJournal Articleen_US
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