Management and Marketing of Information Services in Africa
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Date
1993
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
SAGE Publications
Abstract
Stresses the need for library and information professionals to adopt a pro-active approach in marketing their services in the context of basic marketing principles, in order to achieve the ultimate aim of serving both actual and potential users of such services, with special reference to sub-Saharan Africa.
Description
Full text can be accessed at
http://idv.sagepub.com/content/9/1-2/52.short
Keywords
Citation
Nawe, J., 1993. Management and marketing of information services in Africa. Information development, 9(1-2), pp.52-57.