Department of Literature, Communication and Publishing

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Browsing Department of Literature, Communication and Publishing by Subject "AIDS"

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    AIDS Communication through Billboards and Murals in Tanzania
    (2014) Mutembei, Aldin K.
    One of the incontrovertible marks for Tanzania’s open door policy is the huge billboards along major roads and highways; and murals (or graffiti) on fences or walls of large buildings. This is relatively a new way of communication in a country that once pursued Ujamaa policies. Promoters of public health and particularly HIV/AIDS awareness campaign have turned to use billboards as one of the ways to communicate responsiveness messages to different communities. Artists similarly, have created a space for their murals to share their messages about the AIDS scourge. As this kind of communication uses artistic language and creativity, it attracts a curious literary critic into rethinking the meaning and boundaries of literature and its role in society. The paper attempts to examine what kind of HIV/AIDS messages is being communicated. What impact does such communication has to people, and how in turn the people respond to such adverts? Using a modified Awareness, Attitude and Behaviour Model (AAB model) adapted from the Earle and Phillips report on billboard survey (2002), the paper seeks to understand the feelings, perception, attitudes and behaviour of individuals as they respond to the adverts on erected billboards or murals and how individuals connect to the figurative language that those billboards and murals beam out.
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    The Availability and Acceptability of Intervention Strategies against AIDS/HIV Infection in the Kagera Region of Tanzania
    (1997) Lugalla, Joe L. P.; Comoro, C. J.; Mutembei, Aldin K.
    This study was carried out as part of the Kagera AIDS Research Project, a collaborative project between the University of Dar-es-Salaam in Tanzania and the Department of Epidemiology and Health Care Research at the University of Umea in Sweden. The project was created in the Kagera Region (Tanzania) in 1993 to assess the availability, nature and acceptability of HIV/AIDS interventions. An in-depth intensive study carried out in Ruhoko, a village in the Bukoba Rural District, looked at the types of interventions from both the providers' and beneficiaries' point of view. A variety of interventions exist in the area and all are carried out by both foreign and local NGOs in an uncoordinated and unsystematic manner. The government of Tanzania is unable to coordinate these activities because its participation in these processes is insignificant. There are five main interventions: health education, counselling, voluntary HIV testing, treatment of sexually transmitted diseases, and the promotion of condom use. It is clear that AIDS awareness is prevalent but varies among groups of men and women and between men and and women. Culture and social relations of gender inequality influence the acceptability of interventions. Recommendations for a comprehensive intervention strategy conclude the paper. Note, ref., sum.