Department of Marketing

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https://repository.udsm.ac.tz/handle/123456789/60

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Browsing Department of Marketing by Subject "Ambience"

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    Personality, Satisfaction, Image, Ambience, and Loyalty: Testing Their Relationships in the Hotel Industry
    (Elsevier, 2014) Jani, Dev; Han, Heesup
    This article appraises a theoretical model that relates personality, satisfaction, loyalty, ambience, and image in a hotel setting. The results of the structural equation modeling indicated that extraversion, agreeableness, and neuroticism among the Big Five Personality Factors significantly affect satisfaction. Satisfaction had a significant impact on hotel image and guests’ loyalty. Compared to satisfaction, hotel image had a lesser impact on loyalty as well as being a mediator for the impact of satisfaction on loyalty. The moderating role of hotel ambience in the proposed theoretical framework was also identified. The results offer hoteliers potential strategies/tactics for loyalty enhancement.
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    Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry.
    (ELSEVIER, 2014) Jani, Dev; Han, Heesup
    This article appraises a theoretical model that relates personality, satisfaction, loyalty, ambience, and image in a hotel setting. The results of the structural equation modeling indicated that extraversion, agreeableness, and neuroticism among the Big Five Personality Factors significantly affect satisfaction. Satisfaction had a significant impact on hotel image and guests’ loyalty. Compared to satisfaction, hotel image had a lesser impact on loyalty as well as being a mediator for the impact of satisfaction on loyalty. The moderating role of hotel ambience in the proposed theoretical framework was also identified. The results offer hoteliers potential strategies/tactics for loyalty enhancement.