Browsing by Author "Masele, Juma James"

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    Access to and use of computer ergonomics related information among PhD students in East Africa: a case of University of Dares Salaam-Tanzania and Makerere University-Uganda
    (University of Dar es Salaam, 2019) Masele, Juma James
    This study has assessed PhD students’ access to and use of computer ergonomics related information in East Africa where the University of Dar es Salaam (UDSM) and Makerere University (MUK) have been used as study areas. PhD students’ involvement in the study was considered important given their need for and duration of computer usage in their studies. A close-ended questionnaire was used to collect data from a sample of 221 PhD students [151 (68.3%) from the UDSM and 70 (31.7%) from MUK]. The study used a factor analysis to analyze information needs while descriptive statistics were used to find frequencies and mean values, and rank information sources. In-depth interviews were used to complement quantitative data. The data collected through this method were analyzed thematically. From the data analyzed, the study has found a large information and knowledge gap among PhD students. The gap spans across areas such as required technologies, computer working environments, recommended ergonomically friendly operational procedures, and effects of poor computer ergonomics. The study has also found that interpersonal communication through colleagues/friends, informal discussions within PhD clubs, medical officers or physiotherapists, social media and other internet sources are the dominant computer ergonomics information sources. Inspired by Ranganathan’s theory, the study, among other things, recommends striking a balance between information sources so as to more effectively meet users’ information needs.
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    Applications of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania, International Journal of Education and Development using Information and Communication Technology (IJEDICT), 17 (2), 37-54
    (Open Campus, The University of the West Indies, West Indies, 2021-04-30) Masele, Juma James; Rwehikiza, David Peter
    This study investigated applications of social media in promotion activities among Higher Learning Institutions (HLIs) in Tanzania. Guided by a phenomenological philosophy, a multi-case study was conducted with four HLIs ranging from public to private offering institutions. The findings revealed that there is still a limited use of social media among the selected HLIs where dominance of traditional media over social media was observed. It was revealed that HLIs social media usage included posting information about college life, upcoming and past events, and publishing new programmes. The social media effectiveness included wider reach, receiving questions, feedback, increasing visibility, turnout of people during events and responses to different posts made. Challenges observed included management, infrastructure, and ability to accommodate the negative impacts. The study urges universities to actively incorporate social media platforms in the traditional marketing platforms to improve the effectiveness of their promotions. Provision of financial and managerial resources is important for ensuring that all units at the universities are active and collaborative in social media use.
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    Determinants for Purchase Intentions in automobile e commerce in developing countries: A case on motor vehicle e-commerce in Uganda
    (http://journals.udsm.ac.tz/index.php/orsea/article/view/2822, 2019) Matama, Rogers; Masele, Juma James
    From a sample of 140 respondents’ data on website quality, trust, personality attributes and purchase intentions under the motor vehicle ecommerce in Uganda was collected. Using the SMART PLS statistical application, we found that two paths were significant, ie trust to online purchase intentions which is defined by (Beta=. 540, Sig.<. 05) and the personality attributes to online Purchase which is defined by (Beta=. 181, sig.<. 05). In addition, the T statistics results of both paths were significant. Although website quality had weak prediction relationship with online purchase intentions, when trust was combined with website quality, personality attributes a predicting potential scoring of 0.456 was revealed. In line with prior revelations on consumer trust in ecommerce, the prominence of the trust variable on high value assets online purchases under the buyers based in sub-Saharan Africa augments the relevancy of honesty, reliability, openness, and kindness, trust facets in the theory of reasoned action, which fronts the fact that a person’s behavior is influenced by their attitudes towards the intended outcome and public opinion.
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    E-commerce service quality influence on domestic tourists satisfaction in Tanzania: a pursuit to sustaining tourism growth amid COVID-19 pandemic
    (Inderscience Publishers (IEL), 2023) Masele, Juma James; Mrisha, Hamza Frank; Warren, Tibesigwa
    This paper assesses the influence of e-commerce service quality on domestic tourists' satisfaction in Tanzania. This was important following closure of international tourism amid COVID-19. A multiple regression analysis to data collected from 150 local tourists in Dar es Salaam assessed influence of variables (reliability of e-services, perceived transaction security, responsiveness of e-services, and e-service ease of use) on customer satisfaction. Findings reveal variables' positive and significant influence statistically at p < 0.05. This implies that domestic tourists' satisfaction through e-commerce service quality in Tanzania is facilitated by reliability of e-services, perceived transaction security, responsiveness of e-services and e-service ease of use. Tourism managers need to ensure that all important pre-requisites necessary for tourism e-service quality provision are in place. The government and other responsible stakeholders need to invest in facilitative digital facilities to ensure optimal e-service quality are reliable at all times.
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    Efficacy of information provision strategies for promoting mathematics education in Tanzania: a case of selected secondary schools in Dar es Salaam
    (2019-03-14) Masele, Juma James; Tweve, Julius T.
    This study examined information provision, as an important strategy for promoting mathematics education in Tanzania. A sample of 90 respondents from five secondary schools namely Saint Mary‘s, Makongo, Kambangwa, Green Acres and Jangwani Secondary Schools was selected. To supplement questionnaires, face-to-face interviews, and documentary review were used to collect data. Findings revealed limited use of various sources of information in promoting mathematics education and there is no specific session which discusses the importance of mathematics ‘importance for career development. Dependable sources of information for students are mainly teachers, parents and peer groups. There was poor usage of media and the internet in promoting mathematics. Challenges related to mathematics subject improvements include motivational, technical, managerial and financial. Furthermore the stereotype belief that mathematics subject is difficult for women but easy men, a situation which discourages girls to participate fully in mathematics education. Efficient use of media is emphasized for mathematics education promotion. The study urges the need to harness the Web and available media in the publicizing mathematics education information. Information professionals are urged to liaise with policy makers to rally together in influencing other practitioners in mathematics education to promote this subject.
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    Explaining Electronic Learning Management Systems (ELMS) Continued Usage Intentions among Facilitators in Higher Education Institutions (HEIs) in Tanzania
    (http://ijedict.dec.uwi.edu/viewarticle.php?id=2247, 2017) Muries, Bruckse; Masele, Juma James
    This study sought to explain ELMS continued usage intentions among HEIs in Tanzania. The study was guided by main research question, “What explains ELMS continued usage intentions among facilitators in HEIs in Tanzania?” The study used descriptive cross sectional design administered to 264 respondents drawn from five universities selected from two regions mainly Dar es Salaam and Morogoro. HEIs involved include the University of Dar es Salaam; Muhimbili University of Health and Allied Sciences; Hubert Kairuki Memorial University; Mzumbe Universty and Sokoine University of Agriculture. A five point Likert scale from strongly disagree to strongly agree perceptions was used. A regression analysis was done to measure the predictability of the hypothesized factors towards ELMS continued usage intentions. The study’s findings revealed that ELMS continued usage intentions was positively and significantly influenced by three factors: “perceived importance”, “perceived ease of use” and “organizational management support”. “Facilitating conditions” though positive, it has no significant influence on ELMS continued usage intentions, thus it is not an affection factor. It was therefore accepted that perceived importance, perceived ease to use and organizational management support have power to predict ELMS continued usage intentions in the visited institutions. This study urges HEIs not to rely on donors/sponsors if ELMS usage is to be sustainable. Most of ELMS donor funded projects stopped just soon after projects reached their end, as opposed to those which are self initiated and supported by respective institutions.
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    Individual consumers' trust in B2C automobile e‐commerce in Tanzania: Assessment of the influence of web design and consumer personality
    (John Wiley & Sons Ltd, 2020) Masele, Juma James; Matama, Rogers
    Trust has often been cited as an important ingredient in any given business. The new trends of dwindling face‐to‐face business transactions necessitate trust in online transactions empirical studies. The purpose of this paper was to empirically contribute findings on the link between the trust facets and online car purchases. From 335 adult individual car buyers in Tanzania, we present the extent of the web design and personality trust dimensions influence on business‐to‐consumer (B2C) ecommerce car purchases using the multiple regression analysis techniques. This study focused on e‐commerce trust in the context of expensive commodities like a car done from abroad with payments involving international money transfer. The study's findings contribute to the existing body of knowledge and extend trust and e‐commerce theories that guide efforts for implementation of course of actions by consumers of expensive products like cars as well as respective car trading companies. This study is not only inclined towards online practical business implications, but also aims at augmenting the theoretical and policy implications, especially taking the trust—B2C perspectives of potential buyers within the sub‐Saharan Africa, which is amid the formal institutional voids that may largely influence adult international business dealing from the sub‐Saharan Africa.
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    Influence of perceived trust in rural consumer mobile payment service adoption: an understanding of moderation effects of gender and age, Business Management Review, 19 (2) 66-81
    (University of Dar es Salaam Business School, 2017) Masele, Juma James; Taluka, Eliezer
    Mobile Payment Services present a noble potential to increase financial inclusiveness by extending access to financial services to rural consumers, which have to contend with severely access to traditional financial facilities such as Automated Teller Machines (ATMs), bank branches and other financial institutions. Despite the potential that mobile payment services offer, perceived uncertainties present one of the causes behind low consumer mobile payment services adoption in rural areas. Yet, the extent to which perceived trust influence behavioural intention to adopt mobile payment services in Tanzania differ among younger and older rural consumers, and, female and male rural consumers has not been made clear and/or undocumented. A recent survey conducted in Pwani (Coast) region employed the Partial Least Square-Structure Equation Model (PLS-SEM) method to test established research model which involved two constructs and two moderators: perceived trust constructs, which was moderated by age and gender, and behavioural intention constructs adopted from the Unified Theory of Acceptance and Use of Technology (UTAUT). The analysis has established that perceived trust strongly and positively influences the adoption of mobile payment services in rural areas; however, the group moderation effects of gender and age were found not to be statistically significant, hence calling for mechanisms aimed to reduce uncertainties that consumers encounter in using mobile payment systems in all age groups and both genders since they give the same impetus to the perception of trust matters, and the presence of adequate structural assurance such as regulations and safeguards relating to usage of mobile payment systems in the country.
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    Information Sharing in the Social Media Era: A User in African Perspective
    (University of Dar es Salaam Library Journal, 2021-07-02) Masele, Juma James
    While the role of information for the functioning of any social system is enormous, individuals do not possess all the information that they require. It has to be shared. Using a systematic literature review this study presents an African perspective of information sharing in the era of social media. Electronic journals and reports written in English language and published from 2004 to 2021 were searched and reviewed. The study selection criteria flown directly from the review questions and was specified a priori. A Pareto analysis was used for summarizing, the vital and least important motivational factor for information sharing on social media platform. The study found that unlike the preceding era, social media makes information sharing ease, ubiquitous and convenient. Motivational factors to share information using social media included source credibility; networking motives, altruism, reciprocity, self-promotion, socializing, monetary rewards, perceptions of information quality and entertainment among others. Yet, Information sharing in Africa is contextually controlled by attitudes, perceptions, norms, values and belief systems inherent to local culture that in turn influence access, use and acceptance of shared information. Challenges revealed were mainly related to security; infrastructure, technical skills, resource related and inadequate supportive policies. The study concludes by proposing a conceptual model that explains information sharing in the African perspective.
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    Media firms’ preparedness and coping strategies in the emergence of social media: a case of Tanzania
    (Routledge, Taylor & Francis, 2023-01-07) Masele, Juma James; Joseph, Regina
    Unlike the situation in the past, media firms have found themselves in the midst of challenge to withstand pressure resulting from social media’s entry in the journalism business. This study assessed the Tanzania’s media firms’ preparedness and coping strategies in the emergence of social media. A five-point Likert scale questionnaire was answered by 106 respondents from selected media firms in Dar es Salaam, namely: Independent Television (ITV), Tanzania Broadcasting Corporation (TBC), TBC Fm, Clouds Fm, Mwananchi Newspaper, Tanzania Standard Newspaper, and Uhuru newspaper. A descriptive and multiple regression analysis was used. Findings indicate convergence and partnering of traditional media with social media positively and significantly influencing media firms’ competitiveness in the era of social media in Tanzania. The majority of respondents practiced some form of convergence and partnering for lowering operational costs, more profit generation, and differentiation of what they offer. The study concluded that social media is a necessary complement to media firms that may enhance their competitiveness. Appropriate policies and regulations need to be in place to ensure successive incorporation for good journalism and informed societies.
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    Modeling Green eBusiness Adoption among Small and Medium Tourism Enterprises in Tanzania
    (: https://digitalcommons.kennesaw.edu/ajis/vol11/iss3/4, 2019-02-07) Masele, Juma James
    This study was set to model Green eBusiness adoption among SMTEs in Tanzania, right from sourcing, operations, and to end-of-life-management. The study employed the use of Structural Equation Modeling (SEM) to analyze quantitative data collected from 240 respondents selected from 80 SMTEs in Dar es Salaam, Kilimanjaro, Arusha, and Zanzibar, who were in operations for at least three years. Although there were twelve hypotheses formulated, only seven hypotheses (with constructs Self-Efficacy, Effort Expectancy, Facilitating Conditions, Coercive Pressures, Intention to Use both to commitment and to Green eBusiness, and Commitment towards Green eBusiness adoption) were revealed significant. Others (with constructs Performance Expectancy, Organizational Support, Green Entrepreneurial Attitude, Normative Pressure, and Mimetic Pressure) were deemed insignificant and thus rejected. These findings imply that, if a firm is to adopt Green eBusiness, the technology behind it has to be easy to use, which inculcate an individual’s self efficacy to use Green eBusiness, drivers that influence Intention to Use. On the other hand, the presence of Facilitating Conditions is important to persuade the new adopters, while, the existence of Coercive Pressure is important in order to reinforce the “green” behaviors related to use of IT and E-Business in general.
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    Perceived challenges and incentives for green ebusiness adoption among Small and Medium Tourism Enterprises (SMTEs) in Tanzania
    (University of Dar es Salaam, 2019) Masele, Juma James
    Although the benefits for going green with green eBusiness are numerous, evidences indicate low pace in the extent with which enterprises adopts the technology. This study assessed the perceived challenges and incentives for green eBusiness adoption among Small and Medium Tourism Enterprises (SMTEs) in Tanzania. The assessment was done from Sourcing through Operations to End-of-IT-Life Management. A five point Likert scale questionnaire (from strongly disagree to strongly agree) was answered by 148 respondents from selected tour operators in Kilimanjaro, Arusha, Dar es Salaam and Zanzibar. A descriptive analysis was run using SPSS version 22, while structure open ended questions’ responses were analyzed using content analysis. The findings indicate that the challenges have more to do with infrastructure, policy, facilitating conditions and industrial supports/pressures. It was argued that, green eBusiness adoption is a multifaceted phenomenon that requires systems thinking bringing together tour operators, the government, NGOs and CBOs, tourism association, ICT vendors, general public and community around attraction sites. Apart from contribution to Green IT body of knowledge, it informs on green eBusiness adoption guiding policies reformulation, including regulations. The paper results may foster for creating sustainable development and enhancing SMTEs’ corporate social responsibility hence their acceptability to customers and other stakeholders around. In doing so eBuisness would ensure triple-bottom-line economically, socially and environmentally.
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    Sources of information and the influence of misinformation on COVID-19 vaccine uptake hesitancy among frontline workers in Tanzania: evidences from Dar es Salaam and Dodoma
    (Emerald Publishing Limited, 2022-11-30) Masele, Juma James; Daud, Elia
    Purpose – This study aims to assess the sources of COVID-19 information respondents relied for COVID-19 pandemic information access and use, forms of misinformation and their influence on COVID-19 vaccine uptake hesitancy among frontline workers. Design/methodology/approach – A Google Form developed questionnaire, distributed conveniently through link shared through WhatsApp groups was used to collect data from frontline workers from Dar es Salaam and Dodoma cities. Analysis was done using a binary regression analysis. Findings – It was found that it was not the source that mattered for one to be hesitancy or not on COVID-19 vaccination, but the extent to which the information the source channels was manipulated or false. Research limitations/implications – Relying only Google Form questionnaire sent through a link on WhatsApp may have compromised the quality of information gathered and the quality of conclusion. Another study may have conducted through researcher administered questionnaire to a bigger sample to increase conclusion reliability and validity. Practical implications – This study urges that to increase the COVID-19 vaccine uptake, it is important to ensure that the quality of information from the revealed dependable sources is checked to avoid possible consequential disquiet resulting from misinformation. Originality/value – As the world is striving toward combating the COVID-19 or at least lessening its effects, this paper is of its own kind, using the theory of informative fictions to guide the assessment of the sources of information and the extent to which they influence misinformation on COVID-19 vaccine uptake hesitancy.
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    Sustaining green eBusiness adoption among small and medium tour operators in Tanzania
    (Cambridge Scholars Publishing, 2020) Masele, Juma James
    Literature into the economic, social and environmental potentials of eBusiness has grown rapidly; however, research into the application of green eBusiness, including how small and medium tourism enterprises (SMTEs) can sustainably adopt it, remains in its infancy. The unanswered question that this chapter seeks to address is, “What practices are being carried out to make green eBusiness Adoption Sustainable among SMTEs in Tanzania?” A qualitative technique was employed in selected cases in Kilimanjaro, Arusha, Dar es Salaam and Zanzibar. The three specific objectives were to assess the extent to which firms have restructured ICT use in the achievement of ecological goals; the extent firms are economising ecology by placing value on green eBusiness practices; and the extent of integration of environmental policy goals and regulations in other policy areas and regulations. The study conceptualised that since economic concerns often come before environmental ones, a message for going green with ICT should emphasise economic gains first, in a bid to realise environmental gains in the adoption process. In addition, there is a need to integrate policy and interventions that underscore firms’ capabilities using both green eBusiness and environmental protection.
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    Testing efficiency in the health sector: a case of Uganda's health centre IVs
    (Inderscience Publishers (IEL), 2022-03-29) Masele, Juma James
    This paper examined the technical efficiency and scale efficiency of health centre IVs in Uganda. Using data from the Annual Health sector performance report for the financial year 2019-2020 and Health Sector Grant and Budget Guidelines to Local Governments report 2019-2020, the technical efficiency, scale efficiency and projections of the quantities of health centre input and outputs needed to make inefficient health centres efficient were determined. An output-oriented Data Envelopment Analysis (DEA) with Variable Returns to Scale (VRS) was used to analyse the data for pure technical efficiency and scale efficiency for a sample of 28 health centre IVs. It was revealed that 14 (50%) health centre IVs were VRS technically inefficient while 15 (54%) were scale inefficient. The average pure technical efficiency score of 92% implied that the health centres are in position to increase their output levels by 8% with the same amount of inputs (beds and annual budget allocation).
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    Towards E-Commerce Use for Pro-Poor Tourism Promotion: Local Providers' ICT Training Needs in Tanzania
    (World Scientific Publishing Company, 2015-08-12) Masele, Juma James
    Although e-commerce and related technologies are regarded as tourism business' natural partners, opportunities emanating from their use may not be fully realized unless users are equipped with required information and communication technologies (ICT) knowledge. A need for capacity building is thus critical to providing developing countries with opportunities to capitalize on the opportunities offered by ICT. This study was carried in Zanzibar and Dar Es Salaam, Tanzania to investigate ICT training level and current ICT training needs among the micro-small and medium tourism enterprises (MSMTEs). Using snowballing non-probability sampling technique, data was collected from willing 69 MSMTEs. While quantitative data was analyzed using statistical package for the social sciences (SPSS), descriptive answers were contently summarized. Activities identified include tour operating, souvenirs, Tingatinga drawings, Maasi carvings, boutique selling, hotel operation, animal zoos, backpacking and information services provision. Areas that revealed importance and urgency for training include internet usage, purchasing and selling products via the Internet, basic web designing and maintenance and troubleshooting. Others are basic software applications such as Microsoft word, spreadsheet, report processing and presentation. Need for government support in laying out infrastructure, supportive policies that favor sponsored trainings and subsidized investments in ICT was exposed as important ingredients for tourism competitive advantages.
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    Towards Social Media Usage for Promotional Activities in Tanzanian Pension Schemes: A Factor Scores Regression Analysis of Perceived Factors
    (University of Dar es Salaam Business School, 2017) Masele, Juma James; Magova, Gerald Bernard
    This study assessed perceived factors for social media usage among pension schemes in Tanzania in their endeavour to enhance their promotional activities. Specifically, it sought to assess perception by pension firms regarding social media as promotional tools for their activities in the pension firms. The study involved 96 Social Security Organisations (SSOs) employees from four Pension Schemes (NSSF, GEPF, PSPF and PPF) headquarters in Dar es Salaam. Analysis was done using Statistical Package for Social Sciences (SPSS Version 20) using factor analysis and later regression analysis. Through regression analysis, findings indicated that social media usage for promotional activities is predicted by perceived usefulness, ease of use, and trustworthiness. This is a result of positive relationship between social media usage and the three independent variables. The study urges top management to provide support that would facilitate social media usage through adequate budget allocation for training, equipment acquisition and maintenance. In so doing, it will, in turn, impart positive organizational culture change and increase understanding on social media usefulness. Also SSOs should integrate both traditional media with social media to tap the impact of each to specific target markets.
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    Usability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective
    (Routledge, Taylor & Francis, 2022-10-15) Masele, Juma James
    This study investigates usability of social media in promotion activities among Higher Learning Institutions (HLIs) in Tanzania. Guided by Diffusion of Innovation Perspective, a multi-case study was conducted with four HLIs ranging from public to private offering institutions. Analysis was done using content analysis in line with each research question and the theory of diffusion applied. Findings revealed that social media are perceived the second to traditional media in relative advantage despite being considered easy to use and try. With respect to compatibility, analysis shows the dominance of traditional media whereby social media platforms are not still considered formal and not matching HLIs image. It was also showed that HLIs social media effects are observable through posting college life, upcoming and past events, and publishing new programs. The social media effectiveness included wider reach, receiving questions, feedback, increasing visibility, turnout of people during events and responses to different posts made. The study urges HLIs to actively incorporate social media platforms in the traditional marketing platforms so as to improve their promotions’ effectiveness. Provision of financial and managerial resources is important to make sure their units are active.
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    Usefulness of human capital management information systems on payroll reliability among public universities in Tanzania
    (Routledge, Taylor & Francis group, 2021-04-07) Masele, Juma James; Kagoma, Richard Shija
    This paper presents an assessment of the usefulness of human capital management information systems (HCMIS) on payroll management in three public universities in Tanzania. A multiple regression analysis revealed that HCMIS are useful if they ensure information integrity, ease of use, accountability and availability. The author concludes that organizations need to evaluate HCMIS efficiency and effectiveness in terms of handling and the managing flow of human resource (HR) related information. A transparent payroll policy and conducting regular audits of HR information and practices is essential to prevent fraud and to ensure that the workforce is committed.