Department of General Management

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Browsing Department of General Management by Author "Elly, Tumsifu"

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    Adoption of standards and certification among Tanzanian agribusiness firms for export: demystifying gaps in internationalisation theory
    (Business Management Review, 2016, 2016) Elly, Tumsifu
    This paper is based on the thesis that standards and their derivative certification are missing in the rubrics of the internationalisation theory. The paper draws on findings from a study that was carried out to explain the relevance of standards and their attendant certification in explaining internationalisation from the Tanzanian agribusiness context. The study’s three specific objectives were to determine the relevancy of standards in explaining export and internationalisation of agribusiness in the Tanzania context; determine the requirements for the adoption of standards for export; and find out the challenges to the adoption of standards among smallholder producers and exporters. Data from in-depth interviews of five cases were subjected to thematic and cross-case analysis prior to explanation building. The study findings show that, the adoption of standards and certification of agro-commodities constitute an important vehicle for internationalisation among smallholders in the context under review as such certification offers a new explanation to agribusiness firms’ internationalisation. However, the beneficiaries are those capable of guaranteeing smallholders’ vindication and ability to abide by the standards and produce enough quality commodities that meet the requirements and satisfy the demand. The study established that the major constraint defining Tanzania’s agribusiness export is related to the land tenure system, which causes diseconomies of scale. In consequence, production is fragmented into small pieces of land over a wide area. Moreover, neither the network nor the born global or international new venture theories perfectly explain …
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    Agricultural information needs and sources of the rural farmers in Tanzania
    (Emerald, 2013) Elly, Tumsifu; Silayo, Ephraem E.
    Purpose – This study aims to determine information needs and sources of the rural farmers in Tanzania specifically from Iringa rural district. Design/methodology/approach – Survey technique was used as the principal data collection technique where 120 rural farmers were interviewed. In-depth interviews of ten key informants from two villages of Ifunda and Kalenga complemented the survey. Findings – 70 per cent of farmers' information needs is about crop and livestock husbandry, marketing, funding options and value addition. However, there is a significant difference between the two wards in information needs for “information on crop and livestock husbandry” as well as information on “value addition”. To a great extent, farmers use the old means of communication, the traditional and interpersonal by default due to relevancy in the context and content. The modern means of communication are used to access non-agricultural (other) information. Research limitations/implications – Designing effective extension and dissemination programs should consider the needs and mechanisms desired and preferred by specific group of farmers. Practical implications – There is heterogeneity within farming communities in terms of information needs which requires a consideration by intervention programs. Originality/value – The study identifies information needs and sources of rural farmers. It points out that needs of the farmers are not static and they change over time. Though farmers largely use old means, the modern communications means have the potential of being better sources should the information producers upload relevant and context-specific information.
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    Agricultural Information Needs and Sources of the Rural Farmers in Tanzania: A Case Of Iringa Rural District
    (2013-11) Elly, Tumsifu; Silayo, Ephraem E.
    Purpose – This study aims to determine information needs and sources of the rural farmers in Tanzania specifically from Iringa rural district. Design/methodology/approach – Survey technique was used as the principal data collection technique where 120 rural farmers were interviewed. In-depth interviews of ten key informants from two villages of Ifunda and Kalenga complemented the survey. Findings – 70 per cent of farmers' information needs is about crop and livestock husbandry, marketing, funding options and value addition. However, there is a significant difference between the two wards in information needs for “information on crop and livestock husbandry” as well as information on “value addition”. To a great extent, farmers use the old means of communication, the traditional and interpersonal by default due to relevancy in the context and content. The modern means of communication are used to access non-agricultural (other) information. Research limitations/implications – Designing effective extension and dissemination programs should consider the needs and mechanisms desired and preferred by specific group of farmers. Practical implications – There is heterogeneity within farming communities in terms of information needs which requires a consideration by intervention programs. Originality/value – The study identifies information needs and sources of rural farmers. It points out that needs of the farmers are not static and they change over time. Though farmers largely use old means, the modern communications means have the potential of being better sources should the information producers upload relevant and context-specific information.
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    Challenges of Electronic Information Resources in Academic and Research Libraries: Need for a Policy
    (2004-03) Elly, Tumsifu; Ally, Mariam; Chilimo, Wanyenda; Sife, Alfred
    This paper discusses the role of policy for proper and efficient library services in the electronic era. It points out some of the possible dangers of embarking in electronic resources without a proper focus at hand. Thus, it calls for today's librarians and policy makers to brainstorm and come up with working policies suitable to Africa's social, economic and ICT infrastructure framework. New approaches in acquisition, accessing, selection, preservation and choices on whether to operate digital, or combine traditional print and digital resources in the library have to be worked out and adopted. Therefore, policies, which articulate libraries' vision and mission, are important for proper electronic information resources assimilation in the libraries.
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    Customer engagement and eWOM in tourism
    (Citation Kanje, P., Charles, G., Tumsifu, E., Mossberg, L. and Andersson, T. (202 Journal of Hospitality and Tourism Insights, 2020) Kanje, Patrokil; Charles, Goodluck; Elly, Tumsifu; Mossberg, Lena; Andersson, Tommy
    Abstract Purpose – The purpose of this article is to examine the role of customer engagement (CE) on electronic word of mouth (eWOM) behavior among vacationers in Tanzania. The article disaggregates CE into cognitive process, affection and behavior and integrates eWOM passing into the eWOM concept. Design/methodology/approach – A sample of 278 vacationers who had used social media before and/or during their trip in Tanzania was used. They were drawn at three major airports in Tanzania when exiting the destination. Structural equation modeling (SEM) was used to test the proposed relationships. Findings – It is revealed that both the affective CE and behavioral CE positively relate to vacationers’ eWOM seeking, giving and passing behaviors in tourism-related sites. On the other hand the cognitive CE relates positively only with eWOM passing behaviors. Research limitations/implications – The varied relationship of the three CE dimensions (cognitive, affective and behavioral) with eWOM behaviors further confirms the multi-dimensionality of CE and the enduring psychological connection of individuals beyond participation in activities. Practical implications – CE is multifaceted and enduring and thus managers should take a long-term, enduring and multidimensional perspective in facilitating CE development. Different content appeals are needed in facilitating CE in online platforms as CE dimensions relate variedly with eWOM behaviors Originality/value – The study links CE and eWOM in a novel way by disaggregating CE and integrating the eWOM passing component into the eWOM concept in tourism-related social media sites. Keywords Customer engagement, Tourism-related social media sites, Electronic word of mouth
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    The Impact of ICT Investment on Tourism Export In Tanzania (1995-2010)
    (2011-12) Elly, Tumsifu; Mwaikoko, Gema
    The study assessed the impact of ICT investment on tourism export in Tanzania for the period of 1995 to 2010. The study used time series secondary data whereas OLS model was subjected to STATA to investigate the causal linkage relationship between ICT investment and tourism performances for the stipulated time dimension. Findings revealed the presence of positive relationship between ICT investment and tourism exports. Furthermore, the study found that inflation and investment had a negative relationship with tourism export. The study therefore, has called upon the government to control the inflation rate as it affect the exchange rate negatively Furthermore ICT use should be encouraged throughout tourism sector to enhance its growth. The study additionally identified the government role in particular, that should spend in worthwhile tourism investment
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    Landscape Labeling in Mbeya: Advancing an Agroecological Market Innovation
    (2014-01) Recha, John; Elly, Tumsifu; Tumsifu
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    Landscape Labeling in Mbeya: Advancing an Agroecological Market Innovation.
    (2014-01) Recha, John; Elly, Tumsifu; Rashel, G
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    Meeting Information Needs of The Growing University Population in The 21st Century: Case Of Sokoine National Agricultural Library
    (2002-12) Elly, Tumsifu
    Most Tanzanian universities are expanding in terms of students and staff as well as increased subject areas in the curriculum. However, few trained information specialists, inadequate information infrastructures and funds characterize most libraries in the country. At the same time the majority of the patrons are not information literate, lack the ability to select, reject and use information using the appropriate information technologies .The information revolutions taking place in 21st century need to be accommodated to ensure that quality and value added information is made available to or is accessed by the patrons. This paper addresses these issues and recommends some ways to manage information explosion. Some issues have been elaborated using Sokoine National Agricultural Library (SNAL ) current situation. It suggests ways of recruiting information professionals training and retraining them so that the capacity to offer quality and required information is attained. Different approaches to enhance library services in the academic circles are recommended.
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    Participatory Land Use Planning to Support Tanzanian Farmer And Pastoralist Investment: Experiences From Mbarali District, Mbeya Region, Tanzania
    (2013-12) Hart, Abigail K.; Elly, Tumsifu; Nguni, Winne; Recha, John; Malley, Zacharia; Masha, Rodgers; Buck, Louise
    The food security of more than 80% of Tanzania’s population and the country’s economic growth depend on family farming on certifi ed village lands. Realizing importance of smallholder’s roles in food security and economic development, the government ntroduced Village Land Use Planning (VLUP) as a tool towards sustainable family arming in support of green growth – a strategy for sustainably improving productivity within degrading natural resources. This study explored the potential for village certifi cation and VLUP processes to improve opportunities for sustainable family farming and green growth development. The study focused Mbarali District in Mbeya Tanzania, where interest in VLUP has been growing a result of increasing demands on land for agriculture, livestock, conservation and, more recently, large‑scale agriculture investments. The study found that while the VLUP process is an important stepping stone for securing land tenure for smallholder farmers, many barriers currently prevent it from contributing to green growth at a signifi cant scale. Among the pertinent challenges are inadequate support (fi nancial and technical) for implementation, lack of undertstanding of village certifi cation and VLUP processes and its participatory nature by key actors, insensitivity to minority groups’ needs, and contests over boundaries between village governments. Preliminary fi ndings show that, where properly implemented, VLUP would potentially advance family farming leading to the issuing of Certifi cates of Customary Rights of Occupancy (CCRO) to individual farm families, providing legal mechanism for more vulnerable producers, particularly women, to protect their land and resources, guaranteeing long term access to common pool resources within the village, and reducing social confl icts.
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    The Perceptions of Corporate Social Responsibility in Tanzania
    (African Journal of Finance and Management, 2013) Ndibalema, Sophia; Elly, Tumsifu
    Corporate social responsibility has become a popular tool for strategic marketing and management in developing countries even though practices are focused on the philanthropic responsibility. This raises the attention on how the concept of CSR is conceptualized in the context of developing countries. Thus, this study investigates stakeholders’ perceptions on the dimensions of CSR, and how demographic characteristics influence their perceptions. A conceptual model hypothesizing a multi-dimensional perspective of the concept, and which shows the relationship between stakeholders’ demographic characteristics and their perceptions, was developed and validated. In addition, the study investigated the perceived benefits of CSR practices in Tanzania. A confirmatory factor analysis, as well as discriminant analysis and multiple regressions, were used to validate the model and test the hypothesized relationships using a sample of 142 MBA students from the University of Dar es Salaam. Findings revealed that stakeholders view CSR as a multi-dimensional concept, comprising of economic, legal, philanthropic and ethical responsibilities. There was no relationship between stakeholders’ demographic attributes and their perception of the dimensions of CSR. Among the perceived strategic benefits by stakeholders for firms engaging in CSR practices included: improve public image/reputation, increase brand image, and increase support from the community. The paper concludes that, since stakeholders perceive CSR as a multi- dimensional concept, there in a need to embrace the broader perspective of CSR to include economic, legal, philanthropic and ethical practices. Additionally, CSR should be practiced in its holistic nature to yield competitive advantage.
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    The Practice of Sustainability Entrepreneurial Approach in Kenya’s Flower Industry
    (European Journal of Business and Management, 2018) Kidere, Flaura; Elly, Tumsifu
    The sustainability entrepreneurship approach (SEA) has been described in different ways by different scholars’ in spite of being anchored on the sustainable development tenets that emphasize on the need to sustain the planet, profits, and people for use by future generations. Still, different SEA studies reveal that the practice of SEA differs from one setting to another although most studies focus on the environmental practice of developed countries’ setting. This situation is linked to the saturation of studies from developed countries. Therefore, there seem to be no adequate information regarding the practice of SEA from a developing country’s view. Besides, the distinct nature of socioeconomic development across continents is likely to dictate the way SEA is practiced in different settings. For that reason, there is need to enhance understanding regarding sustainability practice from a developing countries perspective. Subsequently, this paper explored the practice of SEA in Kenya’s flower industry using qualitative approach. Hence, in- depth interview and observation methods were used to collect data from six heterogeneous cases, while content thematic analysis was used for data analysis. The results showed that although firms in this study were committed towards the development of environment, economy and society, the nature of practice and investment on SEA seem to have differed from firm to firm. The findings further revealed that the practice of SEA in this setting was predominantly characterised by activities that enhanced industrial relations, community support programs, development of social amenities and infrastructure as well as environmental management strategies. The paper concludes that SEA practice is influenced by the social, environmental and economic needs of a specific business setting, hence anchor alongside sustainability tenets. In order to enhance equitable contribution towards SEA, the paper proposes the development of domesticated sustainability policy and measures so as to make the practice of SEA mandatory and meaningful. The paper recommends a comparative study on SEA practice in a multi sectoral setting.
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    Small and Medium Enterprises and Social Media Usage: A Fashion Industry Perspective
    (University of Dar es Salaam Library Journal, 2020) Gekombe, Caleb; Elly, Tumsifu; Jani, Dev
    This article examines how social identity, perceived usefulness and perceived ease of use of social media influence the use of social media in Small and Medium Enterprises dealing with fashion, in Kenya. The study was informed by the Social Identity Theory, Technology Acceptance Model and Theory of Planned Behaviour. A total of 150 managers who owned Small and Medium Enterprises dealing with fashion, from Nairobi and Kiambu counties, were surveyed using a structured questionnaire. Collected data were analysed mainly through regression analysis. Findings show that perceived ease of use and perceived usefulness of social media bear significant influence on usage of social media whereas social identity has not been found to have an influence on social media use. The fashion industry in Kenya was found to be dominated by females with most of them using Facebook compared to other social media platforms. These findings however suggest not only that social media use is limited to communication, but also that it is relevant for knowledge sharing, content generation, information storage and retrieval among current users and future patrons.
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    Social media use among small and medium enterprises: a case of fashion industry growth
    (University of Dar es Salaam Library Journal, 2019) Gekombe, Caleb; Elly, Tumsifu; Jani, Dev
    This article examines how social identity, perceived usefulness and perceived ease of use influence the use of social media in SMEs and whether the use of social media influences the growth of fashion SMEs in Kenya. A survey involving 394 owner-managers of fashion SMEs from Nairobi and Kiambu counties was done, using a structured questionnaire; and multivariate analysis was done through structural equations modelling. Social identity and perceived ease of use bore significant influence on the usage of social media whereas perceived usefulness showed no significance in influencing owner-managers’ intention to use social media. The use of social media on the other hand had a significant influence on SME growth. Social media usage is considered useful in business but there is no motivation towards usage by the owner-mangers. Policy makers can therefore provide an enabling environment to encourage use of social media by SMEs. This study sought to find out whether or not the use of social media has a direct effect on growth of SMEs.
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    Watatu Co. Ltd : managing growth
    (Abingdon, Oxon : Routledge, 2013) Elly, Tumsifu
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    What characterizes Vacationers’ eWOM sharing behaviours? Unbundling Entertainment and Information Motives in Brand-related Social Media Sites
    (University of Dar es Salaam Library Journal, 2021) Elly, Tumsifu; Kanje, Patrokil
    eWOM has increasingly become one of the sources of information relied on by vacationers to decide on where to go and where to stay. This article examines the influence of motivation on electronic word of mouth (eWOM) behaviour among vacationers in Tanzania. Four motivation variables from motivational psychology literature and the Uses and Gratification Theory (information, altruism, social integration and entertainment) are examined along three eWOM dimensions, namely giving, seeking and passing. Data was collected using a structured questionnaire from 278 vacationers at three airports in Tanzania who had used social media for their trip. The data was analysed using structural equation modelling. The overall results indicate that vacationers’ eWOM behaviours are positively related to entertainment motivation. Alongside entertainment, eWOM giving and seeking behaviours are positively related to information and social integration, respectively, and eWOM passing is positively related to altruistic motivation. Thus, the study concludes that entertainment motivation is the main driver of social media eWOM behaviours, hence a deviation from the past research that associated people’s participation in eWOM with information motives.