Watatu Co. Ltd : managing growth

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Marketing management and strategy.pdf 84.14 KB

Date

2013

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Abingdon, Oxon : Routledge

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Marketing -- Africa, Marketing -- Management -- Case studies, Strategic planning -- Africa -- Case studies

Citation

Elly, T. (2013). Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture. In G, Tesar and J Kuada (Eds.), Marketing management and strategy : an African casebook (pp.83-88). Abingdon, Oxon : Routledge.

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http://hdl.handle.net/123456789/195

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Department of General Management

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