Watatu Co. Ltd : managing growth
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Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abingdon, Oxon : Routledge
Abstract
Description
Keywords
Marketing -- Africa, Marketing -- Management -- Case studies, Strategic planning -- Africa -- Case studies
Citation
Elly, T. (2013). Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture. In G, Tesar and J Kuada (Eds.), Marketing management and strategy : an African casebook (pp.83-88). Abingdon, Oxon : Routledge.