Voluptuous Vacuous Vamps: Stereotyped Representation of Women in Kiswahili Press

dc.contributor.authorSwilla, Imani N.
dc.date.accessioned2016-08-22T13:34:36Z
dc.date.available2016-08-22T13:34:36Z
dc.date.issued2000
dc.description.abstractIn Tanzania, the press is the second most accessible type of mass media after the radio, a key source of information and entertainment. Short stories in two Tanzanian daily newspapers published in the national language, Kiswahili, were analyzed to investigate how authors represented women. Readers and non-readers of newspapers were also interviewed. The content and linguistic analyses revealed that more than two thirds of the stories depicted women negatively, by using linguistic devices such as derogatory terms, metaphors, diminutive forms, compliments, self-incrimination and the assignment of talk-turns. Derogatory language and content in the stories reflect and perpetuate negative attitudes and beliefs about women in society, are counterproductive, and perpetuate low self-esteem in women. The press should become an agent of social change, towards gender parity and promote a gendersensitive representation of women.en_US
dc.identifier.citationSwilla, I.N., 2000. Voluptuous vacuous vamps: Stereotyped representation of women in Kiswahili press.en_US
dc.identifier.doi10.14989/68199
dc.identifier.urihttp://hdl.handle.net/20.500.11810/3546
dc.language.isoenen_US
dc.subjectSexual derogationen_US
dc.subjectFictionen_US
dc.subjectKiswahilien_US
dc.subjectLanguageen_US
dc.subjectPressen_US
dc.subjectSexualityen_US
dc.subjectTanzaniaen_US
dc.titleVoluptuous Vacuous Vamps: Stereotyped Representation of Women in Kiswahili Pressen_US
dc.typeJournal Article, Peer Revieweden_US
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