Variation of destination image with visitation status: A case of inbound tourists to Tanzania

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dc.contributor.authorDev, Jan
dc.contributor.authorNguni, Winnie
dc.date.accessioned2016-03-30T13:43:06Z
dc.date.available2016-03-30T13:43:06Z
dc.date.issued2014-05-21
dc.description.abstractThis study aimed at exploring the differences between the pre- and post trip image held by inbound travellers to Tanzania. The relationships between destination image and destination familiarity that was dimensionalized as previous destination experiences, planning horizon, and sources of travel information were also tested in the study. A self-administered questionnaire was used in data collection with the data subjected to t-tests and ANOVA tests. The result indicates the post-trip destination image to become more favourable compared to the pre-trip image for some attributes. Differences between the first time and repeat visitors were noted for adventure, natural attractions, and easiness in intra-destination image attributes. Generally, as the planning horizon increases the destination image becomes more favourable. The results provide insights into destination marketing and destination experience management to tourism stakeholders.en_US
dc.description.sponsorshipUDSM - DANIDA basket fundsen_US
dc.identifier.citationDev, J. & Nguni, W., (2014), Variation of destination image with visitation status: A case of inbound tourists to Tanzania, 12th Asian Pacific Chrie (APacCHRIE) Conference Proceedings, 21-24 May 2014, Kuala Lumpur, MALAYSIA,en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1390
dc.language.isoenen_US
dc.publisherAPacCHRIEen_US
dc.subjectDestination Imageen_US
dc.subjectPre-tripen_US
dc.subjectPost-tripen_US
dc.subjectTanzaniaen_US
dc.titleVariation of destination image with visitation status: A case of inbound tourists to Tanzaniaen_US
dc.typeConference Paperen_US
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