Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry.

dc.contributor.authorJani, Dev
dc.contributor.authorHan, Heesup
dc.date.accessioned2016-01-25T07:49:01Z
dc.date.available2016-01-25T07:49:01Z
dc.date.issued2014
dc.description.abstractThis article appraises a theoretical model that relates personality, satisfaction, loyalty, ambience, and image in a hotel setting. The results of the structural equation modeling indicated that extraversion, agreeableness, and neuroticism among the Big Five Personality Factors significantly affect satisfaction. Satisfaction had a significant impact on hotel image and guests’ loyalty. Compared to satisfaction, hotel image had a lesser impact on loyalty as well as being a mediator for the impact of satisfaction on loyalty. The moderating role of hotel ambience in the proposed theoretical framework was also identified. The results offer hoteliers potential strategies/tactics for loyalty enhancement.en_US
dc.identifier.citation10. Jani, D. and Han, H. (2014). Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry. International Journal of Hospitality Management, 37, 11-20.en_US
dc.identifier.uridoi:10.1016/j.ijhm.2013.10.007
dc.identifier.urihttp://hdl.handle.net/123456789/178
dc.language.isoenen_US
dc.publisherELSEVIERen_US
dc.subjectHotelen_US
dc.subjectImageen_US
dc.subjectSatisfactionen_US
dc.subjectAmbienceen_US
dc.subjectPersonalityen_US
dc.subjectLoyaltyen_US
dc.titlePersonality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry.en_US
dc.typeJournal Article, Peer Revieweden_US
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