Query Titles in Travel Forums: Nature and Impacts on Responses

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dc.contributor.authorJani, Dev
dc.contributor.authorKim, Dae-Y.
dc.contributor.authorHwang, Yeong H.
dc.date.accessioned2016-06-07T10:05:40Z
dc.date.available2016-06-07T10:05:40Z
dc.date.issued2014
dc.description.abstractDespite travel forums being an influential source of electronic word of mouth in the tourism context, the nature of interaction between information inquirers and contributors is yet to be appraised. This study attempts to fill the knowledge gap by exploring the inquiry titles in a travel forum in terms of its nature and influence on viewers’ responses. For empirical examination, thread titles for queries on South Korea and Japan that were posted in the Lonely Planet Thorn tree forum between March 2009 and February 2010 were collected (n = 220) and analyzed. The results reveal that search by location is prevalent when potential tourists post a query in a travel forum. Search by interest is more likely at the city or regional level, while search by general (SBG) topic is prevalent in national-level search. The nature of inquiry title also reflects the intended length of stay at a destination. SBG in title significantly outweighs other categories in terms of the number of views and replies. Implication of findings and directions for future study are discussed.en_US
dc.identifier.citationJani, D., Kim, D.Y. and Hwang, Y.H., 2014. Query Titles in Travel Forums: Nature and Impacts on Responses. Asia Pacific Journal of Tourism Research, 19(10), pp.1127-1140.en_US
dc.identifier.issn10.1080/10941665.2013.840658
dc.identifier.urihttp://hdl.handle.net/20.500.11810/2406
dc.language.isoenen_US
dc.publisherTaylor and Francisen_US
dc.subjectTravel forumen_US
dc.subjectQuery titleen_US
dc.subjectNumber of viewsen_US
dc.subjectNumber of repliesen_US
dc.subjectSearch by locationen_US
dc.subjectSearch by interesten_US
dc.subjectSearch by general topicsen_US
dc.titleQuery Titles in Travel Forums: Nature and Impacts on Responsesen_US
dc.typeJournal Article, Peer Revieweden_US
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