Big Five Factors of Personality and Tourists' Internet Search Behavior

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dc.contributor.authorJani, Dev
dc.contributor.authorJang, Jun H.
dc.contributor.authorHwang, Yeong H.
dc.date.accessioned2016-06-07T10:33:17Z
dc.date.available2016-06-07T10:33:17Z
dc.date.issued2014
dc.descriptionFull text can be accessed at http://www.tandfonline.com/doi/abs/10.1080/10941665.2013.773922en_US
dc.description.abstractThis study aimed at relating tourists' Internet search behaviors and the Big Five Factors (BFF) of personality to identify personality items that better predict tourists' Internet search behaviors. Survey data from domestic tourists to a metropolitan city in South Korea was used to empirically examine the relationships. Results indicate that travel information sought through the Internet vary with the BFF with the exception of extraversion, and the Internet channels used for travel information search also varied with the BFF with the exception of conscientiousness. The Internet is more widely used as a source of travel information but less for travel purchases. The results also suggest that the responses to some BFF items can substantially improve the predictability of tourists' Internet search behaviors. Implications for the use of the BFF in designing travel information systems are addressed.en_US
dc.identifier.citationJani, D., Jang, J.H. and Hwang, Y.H., 2014. Big Five Factors of Personality and Tourists' Internet Search Behavior. Asia Pacific Journal of Tourism Research, 19(5), pp.600-615.en_US
dc.identifier.doi10.1080/10941665.2013.773922
dc.identifier.urihttp://hdl.handle.net/20.500.11810/2408
dc.language.isoenen_US
dc.publisherTaylor and Francisen_US
dc.subjectBig five factorsen_US
dc.subjectPersonalityen_US
dc.subjectInternet search behavioren_US
dc.subjectTouristen_US
dc.titleBig Five Factors of Personality and Tourists' Internet Search Behavioren_US
dc.typeJournal Articleen_US
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