Comparison of Local and International Festival Attendees' Motives and Perception of Festival Impacts: Case of Sauti Za Busara
No Thumbnail Available
Files
Date
2016-10-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Cognizant
Abstract
Festivals have been in existence since time immemorial. Festivals serve as cultural celebrations for
the locals and international tourists who wish to look into the local culture. The concept of sustain
ability has crossed boundaries from its original environmental issues into tourism and festivals. As
a means towards ensuring festivals remain a core rather than a peripheral leisure activity for both
locals and international attendees, this study aimed at comparing the motives and perception of festi
val impacts for the two groups. A self-administered questionnaire was used in collecting data during
the annual Sauti za Busara music festival in Zanzibar. Chi-square and t-tests were used to ascertain
group differences where motivation to attend the festival indicated significant differences between
locals and international attendees. Both groups of attendees indicated to have positive perception of
the festival impacts onto the economic, environment, and socioculture. The results have policy and
management implications that can aid festival stakeholders to make the festivals sustainable.
Description
Keywords
Festival; Sustainability; Motives; Attendees; Zanzibar
Citation
Dev Jani