Residents’ perception of festival impacts and satisfaction: a focus on Zanzibar international film festival (ZIFF)
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Date
2021-07-24
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald
Abstract
Purpose – The purpose of the paper is to test the perceived economic, socio-cultural and environmental
impacts on the satisfaction of local residents with the Zanzibar International Film Festival.
Design/methodology/approach – Structured questionnaires were administered to 299 local Zanzibaris, to
obtain the data necessary for hypotheses testing using Structural Equation Modelling through Smart PLS 3.0.
Findings – The findings reveal that locals’ perceptions related to economic, cultural, environmental and pride
impacts of the festival had greater positive significant effects on the level of satisfaction of local residents
compared to image, entertainment and social impacts.
Research limitations/implications – The findings uphold the utility of Social Exchange Theory in
explaining local residents’ perceptions of the festival. The results contribute to the existing literature on
festivals by affirming the multidimensional nature of their social consequences.
Practical implications – Managerially, the results shed light on possible areas to be improved by festival
promoters from both the public and private sectors in enhancing the positive perceptions held by local
residents as well as improving festivals in the area or similar context.
Originality/value – The study expands the Triple Bottom Line dimensions of sustainability in the festival
context by adding pride, entertainment and image perceived value.
Description
Keywords
Festival, Locals, Sustainability
Citation
DOI 10.1108/IJEFM-02-2021-002