Factors influencing local residents’ intention to conserve the built heritage in Tanzania
Loading...
Files
Date
2016
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Heritage Tourism (Routledge - Taylor & Francis)
Abstract
This study used the dominant cognitive-based theory of planned
behaviour (TPB) complemented by the affection-based attachment
theory (AT) to investigate factors influencing local residents’
conservation intentions. Thus, in addition to TPB’s variables, such as
attitudes towards conservation, perceived social pressure and perceived
control over conservation, the study considered the effects of heritage
affection on conservation intentions. Cross-sectional questionnaire-based
data gathered from the three historic towns of Zanzibar Stone Town,
Kilwa Kivinje and Pangani in Tanzania were analysed using Structural
Equation Modelling. The TPB’s variables and heritage affection all
showed a positive and significant correlation with conservation
intention. The empirical data therefore supported using the TPB,
complemented by the AT, to explain engagement in conservation in the
built heritage setting. The study concludes that conservation intention is
best viewed as a mixture of cognitive and affective factors. Theoretical
and managerial implications as well as suggestions for future studies are
provided.
Description
Keywords
Conservation; heritage; intention; local residents; Zanzibar