The Linguistic Situation in Orkesumet, an Urban Area in Simanjiro District of Tanzania

dc.contributor.author	Lusekelo, Amani
dc.date.accessioned	2021-04-29T12:57:56Z
dc.date.available	2021-04-29T12:57:56Z
dc.date.issued	2019
dc.description.abstract	An investigation of the linguistic landscape in urban Africa is a welcome contribution to make in that multilingualism presents fascinating results. To satisfy this demand, the current paper investigates the patterns of language use in billboards in a small township of Orkesumet in northern Tanzania. Data demonstrates that the state of Kiswahili and English bilingualism is apparently open for religiously, privately and publicly owned institutions such as schools, churches, public offices, and accommodation facilities. Such bilingual billboards do not make use of hybrid language because there were no tokens of Kiswahili-English, Maasai-English and Kiswahili-Maasai recorded in the area. The main mechanism used to attract customers is through the selection of font-colour and font-size. The large font in black colour is preferred for names of firms, while red colour is opted for items sold and/or services rendered.	en_US
dc.identifier.uri	http://hdl.handle.net/20.500.11810/5698
dc.publisher	UJAH	en_US
dc.relation.ispartofseries	20(1);
dc.title	The Linguistic Situation in Orkesumet, an Urban Area in Simanjiro District of Tanzania	en_US
dc.type	Journal Article	en_US

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