Towards E-Commerce Use for Pro-Poor Tourism Promotion: Local Providers' ICT Training Needs in Tanzania

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dc.contributor.authorMasele, Juma James
dc.date.accessioned2021-04-22T20:39:40Z
dc.date.available2021-04-22T20:39:40Z
dc.date.issued2015-08-12
dc.descriptionhttps://doi.org/10.1142/S0219877015500200.en_US
dc.description.abstractAlthough e-commerce and related technologies are regarded as tourism business' natural partners, opportunities emanating from their use may not be fully realized unless users are equipped with required information and communication technologies (ICT) knowledge. A need for capacity building is thus critical to providing developing countries with opportunities to capitalize on the opportunities offered by ICT. This study was carried in Zanzibar and Dar Es Salaam, Tanzania to investigate ICT training level and current ICT training needs among the micro-small and medium tourism enterprises (MSMTEs). Using snowballing non-probability sampling technique, data was collected from willing 69 MSMTEs. While quantitative data was analyzed using statistical package for the social sciences (SPSS), descriptive answers were contently summarized. Activities identified include tour operating, souvenirs, Tingatinga drawings, Maasi carvings, boutique selling, hotel operation, animal zoos, backpacking and information services provision. Areas that revealed importance and urgency for training include internet usage, purchasing and selling products via the Internet, basic web designing and maintenance and troubleshooting. Others are basic software applications such as Microsoft word, spreadsheet, report processing and presentation. Need for government support in laying out infrastructure, supportive policies that favor sponsored trainings and subsidized investments in ICT was exposed as important ingredients for tourism competitive advantages.en_US
dc.identifier.citationMasele, J.J. (2015). Towards E-Commerce Use for Pro-Poor Tourism Promotion: Local Providers' ICT Training Needs in Tanzania, International Journal of Innovation and Technology Management, 12 (04) 1550020, https://doi.org/10.1142/S0219877015500200.en_US
dc.identifier.issnhttps://doi.org/10.1142/S0219877015500200
dc.identifier.urihttp://hdl.handle.net/20.500.11810/5668
dc.language.isoenen_US
dc.publisherWorld Scientific Publishing Companyen_US
dc.subjectE-commerce; local tourism providers; pro-poor tourism; capacity building; ICT training; ICT training needs; tourism promotionen_US
dc.titleTowards E-Commerce Use for Pro-Poor Tourism Promotion: Local Providers' ICT Training Needs in Tanzaniaen_US
dc.typeJournal Articleen_US
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