Implications of the Marketing Strategy for Exporting MSEs from Developing Economies

Simple item page
dc.contributor.authorMori, Neema
dc.date.accessioned2016-05-13T10:58:02Z
dc.date.available2016-05-13T10:58:02Z
dc.date.issued2010
dc.description.abstractGlobalization and liberalization has required firms of all size to start operating internationally. For micro and small enterprises (MSEs), the favorable mode of entry in international markets is exporting. Some MSEs have benefited from this process while most of them have encountered many challenges during the process or even before starting. This paper reviews the literature on export performance and identifies main marketing challenges which are faced by MSEs. The adjustments of these challenges have been proposed also from the literature, in order to overcome them. The paper also utilizes competence and network literature and proposes some of their benefits and implications in adjusting the marketing strategies in order for MSEs specifically form a developing economy, to improve their export performance.en_US
dc.identifier.citationMori, N., 2010. Implications of the Marketing Strategy for Exporting MSEs from Developing Economies. Available at SSRN 1507046.en_US
dc.identifier.doi10.2139/ssrn.1507046
dc.identifier.urihttp://hdl.handle.net/20.500.11810/2028
dc.language.isoenen_US
dc.subjectMicro and Small Enterprisesen_US
dc.subjectMarketing mix variablesen_US
dc.subjectExport performanceen_US
dc.subjectCompetenceen_US
dc.subjectNetworksen_US
dc.titleImplications of the Marketing Strategy for Exporting MSEs from Developing Economiesen_US
dc.typeJournal Article, Peer Revieweden_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Implications of the Marketing Strategy for Exporting MSEs.pdf
Size:
8.11 MB
Format:
Adobe Portable Document Format
Description:
Full text
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Department of Finance