Diminishing Maasai Tourist Cultural Attributes In Tanzania: Formal Education Training Or Tourism Education’

Simple item page
dc.contributor.authorMboma, Lucy Mary
dc.date.accessioned2016-11-15T09:29:10Z
dc.date.available2016-11-15T09:29:10Z
dc.date.issued2010
dc.description.abstractDIMINISHING MAASAI TOURIST CULTURAL ATTRIBUTES IN TANZANIA: FORMAL EDUCATION TRAINING OR TOURISM EDUCATION? (By Lucy Mary Mboma -University of Dar es Salaam) Abstract The Maasai of Tanzania have maintained their cultural attributes over the centuries. Their cultural values, norms, practices, behaviour and artefacts attract tourist visits even today. They are even considered conservative and hard to change despite of formal education training government and non-governmental organisation’s efforts to introduce health care, water supply, religion and other community services. The cultural tourism in Maasai is disappearing due to persistent drought, new land redistribution and tenure system, formal education, exposure to urban culture, modern life style, food and multimedia. Maasai cultural attribute and practices are diminishing fast. The situation observes deficiency in formal education curricular not embedded with tourism and marketing skills. The results have implications to Maasai and other cultures disappearing as a result of formal education and environmental changes. The study recommends tourism content in educational curricular as long term measures and short course to tour operators, hoteliers, travel agents etc as short term measure to preserve Maasai culture. Establishing cultural centres depicting Maasai life cycle as Viking village in York town–in the United Kingdom is another possible measure to preserve Maasaai culture. Such move will create investments, employment and stimulate other service sectors. Key words: Cultural tourism, Maasai culture preservation, formal education and curricular changes, environmental changes and marketing skills.en_US
dc.identifier.citationDIMINISHING MAASAI TOURIST CULTURAL ATTRIBUTES IN TANZANIA: FORMAL EDUCATION TRAINING OR TOURISM EDUCATION? (By Lucy Mary Mboma -University of Dar es Salaam)en_US
dc.identifier.issn1821 6749
dc.identifier.urihttp://hdl.handle.net/20.500.11810/4464
dc.language.isoenen_US
dc.publisherThe African Journal of Marketing Issue 5:82-99, University of Dar es Salaam Pressen_US
dc.relation.ispartofseriesVolume 5;
dc.relation.ispartofseries;Pages 102- 129
dc.subjectKey words: Cultural tourism, Maasai culture preservation, formal education and curricular changes, environmental changes and marketing skills.en_US
dc.titleDiminishing Maasai Tourist Cultural Attributes In Tanzania: Formal Education Training Or Tourism Education’en_US
dc.typeJournal Article, Peer Revieweden_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
DIMINISHING MAASAI TOURIST CULTURAL ATTRIBUTES IN TANZANIA.pdf
Size:
202.98 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Department of Marketing