Browsing by Author "Robert, Suphian"

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    Determinants of soft drink customer satisfaction and purchase intentions: comparison between Tanzania’s and South Korea’s customers
    (UDSM, 2020-06-25) Raina, Marius; Robert, Suphian; Jani, Dev
    The purpose of the study was to determine the influence of quality, social value, price, and attitude towards soft drinks on customer satisfaction and purchase intention by comparing Tanzanian and South Korean customers to reflect different business contexts. Data were collected using self administered structured questionnaire directed to university students in the two countries. The data was subjected to Structured Equation Modeling using SmartPLS3 with multi-group analysis performed to decipher country differences in the hypothesized relationships. In the overall, attitude, price, and quality had a significant direct effect on satisfaction and indirect effect on purchase intention. Comparatively, attitude, price, and quality had significant direct effects on purchase intention in the South Korean group unlike in the Tanzanian group. In order to influence repurchase intention, marketers need to ensure their beverage customers are satisfied. Moreover, marketers for the two countries should use different marketing strategies to entice and satisfy customers. For the South Korean market, price offers higher leverage compared to the Tanzanian market in enhancing satisfaction and repurchase intentions. Reflecting convenience type of product, social value lacks significant effect on beverage purchase. The study offers unique comparative perspective on the determinants of beverage consumer buying behavior, thus complementing the previous studies taking a country perspective.
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    Official Development Assistance and Economic Growth in East African Countries
    (The Journal of Peace Studies, South Korea, 2017) Robert, Suphian; Sungsoo, Kim
    Tanzania, Uganda and Kenya have been receiving larger amount of official development assistance (ODA) compared to the rest of the East African Community countries. Therefore this study aims at assessing the impact of ODA on economic growth for to those three East African Community countries for the last 35 years from 1980-2014. The study employed the autoregressive distribution lag (ARDL) approach geared by Eviews9 application software for all estimations with the inclusion of other important independent variables like terms of trade, foreign direct investment, education and health. All countries’ ODA estimated results confirmed to have positive and significant effect on their economic growth. Just in the short run, ODA flowing to Kenya and Uganda proved to have a negative significant effect on the economic growth. However in the long run both countries’ ODA effects were positive. Tanzania had a significant positive effect for short and long run. In line with ODA, education and health found to have positive significant short and long run effects on the economic growth of East African countries. However in the previous years the human development factors were negatively affecting the growth, therefore the reverse suggested signs of improvements in the human development.