Browsing by Author "Mun, Cheolju"

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    Differences between Low and High Narcissistic People in Selfie-sticks in Korea
    (Academic Star Publishing Company, USA, 2016) Suphian, Robert; Mun, Cheolju
    In South Korea, selfie sticks became so popular and heavily used everywhere that triggered debates as to why people took this selfie and how are they feeling. It is not clear as whether majority of Koreans have acts of narcissism or just representing a better side of themselves since many Koreans care too much about how they are perceived in other people’s eyes. Therefore this study aims at revealing the truth about “selfie-stick” in Korea and its connection to narcissism behaviors. This study employed two-stage methodology. The first stage of research involved using the Narcissistic Personality Inventory (NPI) test to select individuals with either high or low level in narcissism. The second stage tested whether there are differences, consistent with the NPI, between narcissistic and non-narcissistic participants with respect to the views of selfie-stick obtained from a different developed questionnaire. Data were collected from 242 undergraduate students of different universities in Korea. MANOVA results shows that there is statistically significant difference between the means of self-needs and aspiration for better self representation for low and high narcissistic groups.
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    Influences of Country of Design and Country of Manufacture on Consumers' Decisions
    (Korea Research Association of International Commerce, South Korea, 2015-12) Suphian, Robert; Mun, Cheolju
    Developments in the global value chains have caused many hybrid products whose country of origin (COO) designations is no longer easy to identify. The main objective is to analyze the factors which are specifically affecting the consumers’ decision in favoring separately the country of design (COD) or the country of manufacture (COD) in the presence or absence of brand information which acts as a moderator. A sample of 462 respondents obtained from thirty one (31) nationals with Koreans and Chinese possess larger share. Data analysis was carried out using full factorial repeated measures ANOVA and MANOVA with mixed designs and geared by Predictive Analytics Software (PASW) v.19. Results prove that, whether country of design or country of manufacture; it depends on the presence or absence of brand identity which acts as an important determinant among the two. In the absence of brand identity, consumers tend to separately favor either country of design or country of manufacture. In the presence of brand identity, consumers shifts and favor country of manufacture instead.
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    A Review of Product Selection Criteria for Business and Marketing Studies
    (International Knowledge Press, Asia Pacific, 2016) Suphian, Robert; Fang, Zhang; Xiao, Han; Mun, Cheolju
    The main objective of this study is to review, analyze and discuss reasons for past study product selection especially in the research designs for many marketing and business researches. The study focuses much on the reasons as to why the study or research product was selected for the methodological point of view. The methodology involved collection of 196 different products related already published research papers and articles. Findings show that products selection reasons found to rely on one of the seven (7) reasoning groups which are product origins; consumer involvement; product knowledge or familiarity; brand extension or categories; product reviews; study focus and finally ‘not applicable’ group. Of all reasoning criteria, more than one third of all studies selected products for their research because they are familiar or well known to their expected research respondents. This makes the product familiarity the highest criteria followed by study focus and then product reviews. Few studies reasoned on product origins; consumer involvement and brand extensions but some do not clearly mention reasons for their product selection.