Browsing by Author "Matama, Rogers"

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    Determinants for Purchase Intentions in automobile e commerce in developing countries: A case on motor vehicle e-commerce in Uganda
    (http://journals.udsm.ac.tz/index.php/orsea/article/view/2822, 2019) Matama, Rogers; Masele, Juma James
    From a sample of 140 respondents’ data on website quality, trust, personality attributes and purchase intentions under the motor vehicle ecommerce in Uganda was collected. Using the SMART PLS statistical application, we found that two paths were significant, ie trust to online purchase intentions which is defined by (Beta=. 540, Sig.<. 05) and the personality attributes to online Purchase which is defined by (Beta=. 181, sig.<. 05). In addition, the T statistics results of both paths were significant. Although website quality had weak prediction relationship with online purchase intentions, when trust was combined with website quality, personality attributes a predicting potential scoring of 0.456 was revealed. In line with prior revelations on consumer trust in ecommerce, the prominence of the trust variable on high value assets online purchases under the buyers based in sub-Saharan Africa augments the relevancy of honesty, reliability, openness, and kindness, trust facets in the theory of reasoned action, which fronts the fact that a person’s behavior is influenced by their attitudes towards the intended outcome and public opinion.
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    Individual consumers' trust in B2C automobile e‐commerce in Tanzania: Assessment of the influence of web design and consumer personality
    (John Wiley & Sons Ltd, 2020) Masele, Juma James; Matama, Rogers
    Trust has often been cited as an important ingredient in any given business. The new trends of dwindling face‐to‐face business transactions necessitate trust in online transactions empirical studies. The purpose of this paper was to empirically contribute findings on the link between the trust facets and online car purchases. From 335 adult individual car buyers in Tanzania, we present the extent of the web design and personality trust dimensions influence on business‐to‐consumer (B2C) ecommerce car purchases using the multiple regression analysis techniques. This study focused on e‐commerce trust in the context of expensive commodities like a car done from abroad with payments involving international money transfer. The study's findings contribute to the existing body of knowledge and extend trust and e‐commerce theories that guide efforts for implementation of course of actions by consumers of expensive products like cars as well as respective car trading companies. This study is not only inclined towards online practical business implications, but also aims at augmenting the theoretical and policy implications, especially taking the trust—B2C perspectives of potential buyers within the sub‐Saharan Africa, which is amid the formal institutional voids that may largely influence adult international business dealing from the sub‐Saharan Africa.