Browsing by Author "Masele, Juma J."
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Item Challenges to Effective University Library Services in an Automated Environment in Tanzania: A Way to Address the Increasing Students’ Enrollment Rate(Association for the Advancement of Computing in Education, 2008-06) Masele, Juma J.Discusses challenges towards automated library services provision under automated environments in Tanzania’s Universities. Gives historical perspective of IT application in provision of information services in selected universities in Tanzania. It discusses the uncompromisingly increased enrolment rate from 1995 to date and the emerging challenges in satisfying this users in terms of to space, acquisition, loan, and library materials return under electronic services. Emerging issues are staff and user information technology skills, technology infrastructure, financial resources, management policy and power supply reliability. Conclusively, the paper calls for cultivation of positive attitude towards automated library system in order to exploit the potentialities as it has been to manual ones. Finally the paper insists a strike of balance for both print and electronic resources in order to overcome such things, like power cuts and other shortfall related to electronic failures.Item E-Business Applications in a Cloud: an Opportunity for Small and Medium Enterprises to Go Green(Shaker-Verlag, Aachen, 2012) Masele, Juma J.; Gómez, Marx J.Sustainability concerns are gaining ground as a better way to do business, because of its contribution to the triple bottom line- economically, environmentally, and socio-culturally (Graci & Dodds, 2008; Taylor, 2008). From this motive, the term Green has evolved in various business sectors with aim to substitute the use of toxic materials with non-toxic materials and non-sustainable practices/processes with more sustainable ones (Ijab et al, 2010). ICT use to transact business (e-business) is also urged to be green. Thus, the term green IT is currently used and is widely acknowledged for both its cost driven strategy, and as a source of opportunity, innovation, and competitive advantage (Porter & Kramer, 2006).Item Green E-Business Adoption in Developing Countries: A Conceptual model(Shaker-Verlag, Aachen, 2012) Masele, Juma J.; Gómez, Marx J.Of the past recent, the use of e-business has been up-taken amazingly in various business sectors considering its characteristics of ubiquity, universal standards, global reach, richness, information density, interactivity, and personalization or customization of messages (Laudon & Traver, 2006). The growth is said to be stimulated by the increasing demand for data processing and storage, that is driven by several factors including: growth of the internet communication and entertainment use; increase in online shopping and related transactions; increase in electronic transactions in financial services such as online banking and electronic trading; shift to electronic of company records; growth in global commerce and services; and, adoption of satellite navigation and electronic shipment tracking in tracking. It has in turn been promising both for economic gains and environmentally sustainability (due to reduced commuting and use of paper works).Item Green E-Business Applications among the SMTEs in Tanzania: Analysis using the Green IT Reach-Rich Matrix.(Shaker-Verlag, Aachen, 2013) Masele, Juma J.; Gómez, Jorge M.This paper is part of an ongoing study, which investigates the Green E-Business Applications among the SMTEs in Tanzania. The idea was motivated by the need to identify a set of processes involved in the development, adoption, use and disposal of ICT among the SMTEs in Tanzania. In pursuit of that, it employed the Green IT Reach-Rich Matrix to assess the IT activity chain from Sourcing, Operational practices to End-of-Life Management. The qualitative data collection technique, was used, an approach that was planned after the analysis of the quantitative data, such that the strongly featuring facts were subjected to a word of mouth explanations to get the whys and hows. The study revealed that Green E-Business was a new phenomenon and thus was not practiced by most of firms visited. Where it was, the initiatives were rather haphazardly and rudimentary conducted with no appropriate policies and regulations to guide. Consequently, regardless of the fact that, SMEs are resource and information poor there were no facilitating conditions from any part to ease the adoption. The study is opinion that, establishment of appropriate policies and regulation will assist to both persuade and reinforce the “green” behavior among the SMTEs. The study also calls for green entrepreneurs to venture into the e-waste management hence making one’s discarded garbage, an entrepreneur’s treasure.Item Promoting Pro-Poor Tourism in Tanzania through E-Commerce: A Conceptual Framework(Ben-Gurion University of the Negev, Eilat Campus, 2009) Masele, Juma J.Tourism has been acknowledged to have a high potential for growth in the world economy (Naude & Saayman, 2005). In developing countries, it offers huge opportunities to increase incomes from the growing number of arrivals that land their destinations. Tourism is therefore considered one of the principal exports for 83% of developing countries and the least developed countries (LDCs). It is growing rapidly and is the most significant source of foreign exchange after petroleum (WTO, 2008). For example, in 2007, 898 million tourists arrived, an increase of nearly 96% since 1990. The 40 least developed countries alone had 5.1 million international arrivals in 2000, achieving an increase of 75% in the decade.Item Towards E-Commerce Use for Pro-Poor Tourism Promotion: Local Providers' ICT Training Needs in Tanzania(World Scientific Publishing Company, 2015) Masele, Juma J.Although e-commerce and related technologies are regarded as tourism business' natural partners, opportunities emanating from their use may not be fully realized unless users are equipped with required information and communication technologies (ICT) knowledge. A need for capacity building is thus critical to providing developing countries with opportunities to capitalize on the opportunities offered by ICT. This study was carried in Zanzibar and Dar Es Salaam, Tanzania to investigate ICT training level and current ICT training needs among the micro-small and medium tourism enterprises (MSMTEs). Using snowballing non-probability sampling technique, data was collected from willing 69 MSMTEs. While quantitative data was analyzed using statistical package for the social sciences (SPSS), descriptive answers were contently summarized. Activities identified include tour operating, souvenirs, Tingatinga drawings, Maasi carvings, boutique selling, hotel operation, animal zoos, backpacking and information services provision. Areas that revealed importance and urgency for training include internet usage, purchasing and selling products via the Internet, basic web designing and maintenance and troubleshooting. Others are basic software applications such as Microsoft word, spreadsheet, report processing and presentation. Need for government support in laying out infrastructure, supportive policies that favor sponsored trainings and subsidized investments in ICT was exposed as important ingredients for tourism competitive advantages.Item Towards Sustainable Tourism: Utilizing E-Commerce Applications for Minimizing Impacts of Climate Change(Springer, 2011) Masele, Juma J.The impact of climate change caused by human activities in the course of transacting business threatens tourism sector. This paper reviews literature on areas of sustainable tourism, e-commerce, and climate change with the aim of identifying how e-commerce can be used for climate change combating for sustainable tourism. Commuting and deforestation are ranked high as the cause of climate change due to production of Carbon-dioxide, and eliminating the carbon-dioxide sink respectively. The impacts are particularly more significant in developing countries with growing economies than the developed countries. That, unlike developed countries, developing nations are less reliant on fossilized fuels - accordingly they have the ability to change and adapt to this escalating concern. Firstly, because their economies are just emerging. Secondly, it appears that developing countries will be the most affected by the consequences of global warming, such as droughts and the spread of infectious diseases. This paper advocates use of web technologies and mobile technologies as a way of reducing carbon emission that would otherwise contribute to global warming. The paper, tries to establish a link between use of e-commerce and/ m-commerce technologies in carbon emissions reduction and its potential to sustainable tourism. However the paper stresses that using technology alone does not fully reduce the problem, the technology itself needs to be used in an energy conserving manner. From content analysis, the paper proposes a conceptual framework of Climate combating through e-commerce for sustainable tourism which further studies may follow in implementing use of e-commerce for sustainable tourism development.Item Twiga Hosting Ltd-Providing Affordable Information and Communication Technologies Services to Small and Medium Enterprises(Emerald Group Publishing Limited, 2011) Masele, Juma J.Title – Twiga Hosting Ltd – providing affordable information and communication technologies services to small and medium enterprises. Subject area – The case describes the launch of Twiga Hosting Ltd, a company providing information and communication technology (ICT) services to the underserved small and medium enterprise (SME) sector in Tanzania and in a many countries in Africa. Study level/applicability – This case targets a range of audience from undergraduate students taking both Bachelor of Commerce and those taking Bachelor of Business Administration; and Postgraduate students taking business‐related courses. Nonetheless, the case may be used by all other learners of advanced studies in entrepreneurship and innovation management. Case overview – The case addresses a number of issues including: Issues to be considered when starting an ICT enterprise. Strategic management. Business revenue models. Expected learning outcomes – To impart/inculcate entrepreneurial insights in ICT and related areas. To make learners aware of the business growth opportunities in ICT ventures. The success factors for fruitful ICT ventures. To enable learners to identify challenges facing entrepreneurs in ICT ventures and the ways to overcome them. Supplementary materials – Teaching notes.