Browsing by Author "Masele, Juma James"

Now showing 1 - 3 of 3
  • Thumbnail Image
    Item
    Academic Safety and Health (ASH) requirements for ICT usage by PhD students in developing countries: A case of University of Dar Es Salaam (UDSM), Tanzania and Makerere University, Uganda
    (2018) Masele, Juma James; Kagoya, Sumaya
    The socio-economic effects of poor safety and health computer working environment are enormous to not only users but also their enterprises at large. This study examined universities’ commitment towards safety and health requirements in computers usage by PhD students, using a case of University of Dar es Salaam and Makerere University. Responses from 221 respondents were analyzed using regression analysis. Observation to rooms and facilities used, supplemented the information. The study found that although the universities had tried to improvise rooms with chairs and tables for the PhD works, little attention to ergonomics was paid. Reported risks and snags encountered include eye strains, sight fatigue, headaches, tension stress, limbs disorders including disk degenerative disorders. The study proposed for the Universities to abide on provision of ergonomic obligatory environment possible including orientation of users to computer ergonomic principles, measures that are hoped to minimize computer usage related disorders. Policy makers and legislators are urged to come up with policies, laws and regulations to reinforce the intended behaviors and deeds. Importantly is also to individual PhD students to take active measures to ensure for sustainably safe and ill-health free computer related environment, despite the working environment they are exposed to.
  • No Thumbnail Available
    Item
    Efficacy of public awareness strategies for promoting existing cultural heritage tourism assets in Dar es Salaam
    (Routledge (Taylor and Francis Group), 2019) Kisusi, Rahel Lucas; Masele, Juma James
    Although Dar es Salaam City is endowed with numerous cultural heritage resources, it fails to exploit such potentials. While there were some initiatives to boost cultural heritage tourism in the city, their efficacy was unknown and they remain undocumented. This study was designed to assess public awareness means and their effectiveness in promoting cultural heritage tourism in Dar es Salaam City. Data collection was through questionnaires, focus group discussions, observations, and key informant interviews. Findings indicated that most of the existing potential sites were not known as cultural heritage tourism sites such that they were regarded like any other normal places in the city. Available public awareness strategies (except a few) were ineffective and inaccessible. One could then wonder how available cultural heritage assets may be made known and attract others to take part. The study calls for public awareness strategies to improve knowledge on available cultural heritage assets to the general public, a measure, which will positively enhance accessibility to cultural heritage assets, improve goodwill as well as cooperation to tourists and improve ethics of their care. Such undertakings eventually will lead to sustainable cultural heritage tourism growth.
  • No Thumbnail Available
    Item
    Top management team's green entrepreneurial attitude and its influence on green ebusiness adoption: empirical evidence from tour operators in Tanzania
    (Routledge (Taylor and Francis Group), 2019) Masele, Juma James
    This study assessed the influence of top management team’s green entrepreneurial attitudes on green e-business adoption. A multiple regression analysis was run to a sample of 148 tour operators, from Arusha, Kilimanajaro, Dar es Salaam and Unguja-Zanzibar. Interview responses were analysed using content analysis. The study revealed a positive and significant influence of managerial green entrepreneurial attitude (in terms of green affection, green cognition and green conation) on green eBusiness adoption. While some top management members were very positive towards green eBusiness adoption, several could not attach any value with their competitiveness. Prevalence of green washing was revealed, as an attempt for companies to overcome emerging green market pressures. The study highlights ecological practical business implications, which are in line with the SMEs generic characteristics in order to cultivate a positive green attitude that favours a triple bottom line of economical, social and environmental sustainable development.