Masele, Juma JamesMrisha, Hamza FrankWarren, Tibesigwa2023-02-212023-02-212023Masele, J.J., Mrisha, H. and Warren, T. (2023) ‘E-commerce service quality influence on domestic tourists satisfaction in Tanzania: a pursuit to sustaining tourism growth amid COVID-19 pandemic’, Int. J. Digital Culture and Electronic Tourism, Vol. 4, No. 2, pp.171–188.http://hdl.handle.net/20.500.11810/6009This paper assesses the influence of e-commerce service quality on domestic tourists' satisfaction in Tanzania. This was important following closure of international tourism amid COVID-19. A multiple regression analysis to data collected from 150 local tourists in Dar es Salaam assessed influence of variables (reliability of e-services, perceived transaction security, responsiveness of e-services, and e-service ease of use) on customer satisfaction. Findings reveal variables' positive and significant influence statistically at p < 0.05. This implies that domestic tourists' satisfaction through e-commerce service quality in Tanzania is facilitated by reliability of e-services, perceived transaction security, responsiveness of e-services and e-service ease of use. Tourism managers need to ensure that all important pre-requisites necessary for tourism e-service quality provision are in place. The government and other responsible stakeholders need to invest in facilitative digital facilities to ensure optimal e-service quality are reliable at all times.enCOVID-19, customer satisfaction, domestic tourism, ecommerce, e-services quality, sustainable tourismJournal Article, Peer Revieweddoi.org/10.1504/IJDCET.2023.129024