Jani, DevNguni, Winnie2021-03-222021-03-222021-02-25Jani, D. & Nguni, W. (2021). Contextual differences in tourism-agriculture linkages in selected regions of Tanzania. In Anderson, W., Mossberg, L. & Andersson, T.D. (Editors), Sustainable Tourism Development in Tanzania. Cambridge Scholars Publishing: Newcastle, UK. 172-204.1-5275-6225-5http://hdl.handle.net/20.500.11810/5557An exploratory study was conducted to ascertain differences in tourism-agriculture linkages in selected regions in Tanzania. Specifically, the study aimed at exploring if there are any situational factors that led into differences in the linkages. A case study of three tourism and agriculture based sites in Tanzania were of focus with data collected through in-depth interviews and focus group discussions with tourism and agriculture stakeholders including farmers, middlemen, managers of touristic accommodation, farmer associations and government officials. Secondary data were gathered through reviewing key documents. Thematic content analysis was performed and emerging patterns were observed. Findings indicate tourism-agriculture linkages to be context dependent depending on nature of supply and demand, magnitude of tourism activities, stage of tourism industry growth, hotel owner’s place of residence and hotel size and types of attractions and tourists. These contextual factors lead into the variations in complexity of supply chain and farmers perception of tourism. In a high agricultural output compared to tourism development areas the supply chains are shorter and the farmers perceive the tourism industry to offer less marketing opportunities. Smaller tourism accommodation facilities were noted to promote more of local dishes with most of the ingredients sourced locally. The study implies policies and business environments should be developed accordingly for different tourism destinations for the enhancement of tourism-agriculture linkages in different localities.Sustainability, Tourism, Linkages