Masele, Juma J.Gómez, Marx J.2016-09-242016-09-242012Masele, J.J. and Gómez, J.M., 2012. E-Business Applications in a Cloud: an Opportunity for Small and Medium Enterprises to Go Green. In EnviroInfo (pp. 673-683).978-3-8440-1248-4http://hdl.handle.net/20.500.11810/4271Sustainability concerns are gaining ground as a better way to do business, because of its contribution to the triple bottom line- economically, environmentally, and socio-culturally (Graci & Dodds, 2008; Taylor, 2008). From this motive, the term Green has evolved in various business sectors with aim to substitute the use of toxic materials with non-toxic materials and non-sustainable practices/processes with more sustainable ones (Ijab et al, 2010). ICT use to transact business (e-business) is also urged to be green. Thus, the term green IT is currently used and is widely acknowledged for both its cost driven strategy, and as a source of opportunity, innovation, and competitive advantage (Porter & Kramer, 2006).enConference Paper