Masele, Juma J.Gómez, Marx J.2016-09-242016-09-242012Masele, J.J. and Gómez, J.M., 2012. Green E-Business Adoption in Developing Countries: A Conceptual model. In EnviroInfo (pp. 569-580).978-3-8440-1248-4http://hdl.handle.net/20.500.11810/4270Of the past recent, the use of e-business has been up-taken amazingly in various business sectors considering its characteristics of ubiquity, universal standards, global reach, richness, information density, interactivity, and personalization or customization of messages (Laudon & Traver, 2006). The growth is said to be stimulated by the increasing demand for data processing and storage, that is driven by several factors including: growth of the internet communication and entertainment use; increase in online shopping and related transactions; increase in electronic transactions in financial services such as online banking and electronic trading; shift to electronic of company records; growth in global commerce and services; and, adoption of satellite navigation and electronic shipment tracking in tracking. It has in turn been promising both for economic gains and environmentally sustainability (due to reduced commuting and use of paper works).enConference Paper