Elly, Tumsifu2016-01-262016-01-262013Elly, T. (2013). Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture. In G, Tesar and J Kuada (Eds.), Marketing management and strategy : an African casebook (pp.83-88). Abingdon, Oxon : Routledge.9780415783330041578333X97804157833470415783348https://books.google.co.tz/books?id=C1AhoSs9LNwC&pg=PA88&lpg=PA88&dq=watatu+tumsifu+elly&source=bl&ots=LCXybZCnF9&sig=LgJXnSrNYcc5fnkJkgDjqBjAmEQ&hl=sw&sa=X&ved=0ahUKEwix0dmCjMfKAhVByBoKHabXA_sQ6AEIOzAE#v=onepage&q=watatu%20tumsifu%20elly&f=falsehttp://hdl.handle.net/123456789/195enMarketing -- AfricaMarketing -- Management -- Case studiesStrategic planning -- Africa -- Case studiesBook chapter