Nawe, Julita2016-10-072016-10-071993Nawe, J., 1993. Management and marketing of information services in Africa. Information development, 9(1-2), pp.52-57.http://hdl.handle.net/20.500.11810/4441Full text can be accessed at http://idv.sagepub.com/content/9/1-2/52.shortStresses the need for library and information professionals to adopt a pro-active approach in marketing their services in the context of basic marketing principles, in order to achieve the ultimate aim of serving both actual and potential users of such services, with special reference to sub-Saharan Africa.enJournal Article