Export intensity of clothing manufacturers: The mediating role of entrepreneurial orientation

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dc.contributor.authorRwehumbiza, Deusdedit Augustine
dc.date.accessioned2018-04-23T14:50:29Z
dc.date.available2018-04-23T14:50:29Z
dc.date.issued2017
dc.description.abstractThis article explores the interplay between firms’ specific capabilities and their export intensity. Drawing on the resource-based view, the article offers insights into the mediating role of entrepreneurial orientation in the relationship between manufacturing capability and export intensity from an African perspective. A structural equation model for 45 surveyed export manufacturers is analysed to uncover the phenomenon at hand. The empirical evidence underpins the previous scholarly work which considers firms’ internal capabilities as the dominant explanation of firms’ success in international markets. More specifically, statistical testing results reveal that the effect of manufacturing capability on export intensity is mediated by entrepreneurial orientation. In essence, firms’ operational processes provide entrepreneurially oriented managers with the mental map that enables them to find the most appropriate opportunities in the export markets.en_US
dc.identifier.citationRwehumbiza, D. A. (2017), “Export intensity of clothing manufacturers: The mediating role of entrepreneurial orientation”, International Journal of Export Marketing, Vol. 1, No. 3, pp. 218 - 239.en_US
dc.identifier.issn2059-0903
dc.identifier.issn2059-089X
dc.identifier.urihttp://hdl.handle.net/20.500.11810/4691
dc.publisherInderscienceen_US
dc.subjectexporting; export intensity; firm capabilities; structural equationen_US
dc.titleExport intensity of clothing manufacturers: The mediating role of entrepreneurial orientationen_US
dc.typeJournal Article, Peer Revieweden_US
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